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Below is an in-depth analysis and side-by-side comparison of Hamburger Mary's vs Wink's Cheeseburger Factory including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $417,150 - $955,500 | N/A |
Franchise Fee | $50,000 | N/A |
Royalty Fee | 4% (on first $150K monthly gross), 3% (on monthly gross above $150K) | - |
Advertising Fee | - | - |
Year Founded | 1972 | - |
Year Franchised | 1999 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
Marketing | - | - |
Operations |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Started in San Francisco in 1972, Hamburger Mary's serves homestyle meals prepared using fresh and healthy ingredients, including low-fat beef, farm-fresh chicken and turkey, and salads, as well as desserts including carrot cake, snicker's pie and cheesecake. The restaurants include a full bar and a kids' menu.
Though Spadaro says there are no plans to sell franchises, he doesn't rule out the possibility in the future. Wink’s Cheeseburger Factory will allow patrons to choose from a variety of cheeses to top their burgers. Their building is a throwback to roadside architecture, with its monolithic dome building designed to look like a giant cheeseburger.