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Below is an in-depth analysis and side-by-side comparison of Kiddie Academy vs Discovery Express including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $345,000 - $5,605,000 | $55,000 |
Franchise Fee | $135,000 | $55,000 |
Royalty Fee | 7% | - |
Advertising Fee | 2% | - |
Year Founded | 1981 | 1982 |
Year Franchised | 1992 | 1996 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | Varies | - |
Business Experience Requirements |
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Experience | People and management skills | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Classroom Training: 80 hours Additional Training: Online training | - |
Support | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Ad slicks, Regional advertising, Website, Web Advertising | - |
Operations |
15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |