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Updated RecentlyRealty Direct vs Coldwell Banker Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Realty Direct vs Coldwell Banker including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $39,600 - $67,700 | $23,500 - $70,100 |
| Franchise Fee | $19,900 | $13,000 - $25,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 0.25% | 2% |
| Year Founded | 2001 | 1906 |
| Year Franchised | 2003 | 1982 |
| Term Of Agreement | 6 years | 10 years |
| Term Of Agreement | 6 years | 10 years |
| Renewal Fee | $2K | Varies |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/Yes |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | Ongoing training at other locations & via the Internet |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations |
| Marketing | Co-op advertising, National media | Ad slicks, National media, Regional advertising |
| Operations |
Franchise can be run from home. 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Realty Direct
Realty Direct was created by recognized leading entrepreneurs in real estate. Tip Powers, CEO, has a continuous and consistent track record of building businesses that provide a win-win for all involved. The Powers management team is formed by top industry executives in Real Estate, Technology and Consulting. That approach of experience, technology innovators and being able to educate clients on options in the ever changing real estate market is the power solution for all clients. Outstanding service to our clients is the result we achieve. Our focus as leading industry experts is on: 1. Strong and Consistent Training Programs for All Agents using Online Learning Tools and Live Webinars Weekly 2. Technology Savvy Innovations to Provide Clients Exceptional Marketing Venues as well as Help clients Looking to Find Properties from Many Sources 3. Education for our Clients and Customers on Topics that Interest them in our Monthly Client "Need to Know" Sessions 4. Electronic Management of Transactions to Reduce Inefficiencies and Increase Effectiveness 5. Comprehensive Service Offering so our Clients Find the Process as Simple as Possible What we are achieving: 1. Over 3 Billion in Sales! 2. Top 500 Franchises Nationwide -" Entrepreneur Magazine 2006 and 2008 3. Top Real Estate Brokerage Franchises in 2011 -" Realtor Magazine 4. High Customer Satisfaction Rating for over 15 Years! 5. Comprehensive Service Offering so our Clients Find the Process as Simple as Possible Work with Realty Direct today and enjoy the experience!
About Coldwell Banker
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