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Below is an in-depth analysis and side-by-side comparison of Realty Direct vs HomeSmart including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $39,600 - $67,700 | $65,500 - $205,000 |
Franchise Fee | $19,900 | $20,000 |
Royalty Fee | 6% | varies |
Advertising Fee | 0.25% | varies |
Year Founded | 2001 | 2000 |
Year Franchised | 2003 | 2005 |
Term Of Agreement | 6 years | - |
Term Of Agreement | 6 years | - |
Renewal Fee | $2K | - |
Business Experience Requirements |
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Experience | We're looking for outgoing, results-oriented franchise candidates with strong track record of business success; people that can build relationships, lead teams, and have the motivation to excel! *Liquid Capital Required: $49,000 *Net Worth Required: $125,000 | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Classroom Training: 40 hours Additional Training: Virtual training |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, National media | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations |
Franchise can be run from home. 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 2 - 5 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Realty Direct was created by recognized leading entrepreneurs in real estate. Tip Powers, CEO, has a continuous and consistent track record of building businesses that provide a win-win for all involved. The Powers management team is formed by top industry executives in Real Estate, Technology and Consulting. That approach of experience, technology innovators and being able to educate clients on options in the ever changing real estate market is the power solution for all clients. Outstanding service to our clients is the result we achieve. Our focus as leading industry experts is on: 1. Strong and Consistent Training Programs for All Agents using Online Learning Tools and Live Webinars Weekly 2. Technology Savvy Innovations to Provide Clients Exceptional Marketing Venues as well as Help clients Looking to Find Properties from Many Sources 3. Education for our Clients and Customers on Topics that Interest them in our Monthly Client "Need to Know" Sessions 4. Electronic Management of Transactions to Reduce Inefficiencies and Increase Effectiveness 5. Comprehensive Service Offering so our Clients Find the Process as Simple as Possible What we are achieving: 1. Over 3 Billion in Sales! 2. Top 500 Franchises Nationwide -" Entrepreneur Magazine 2006 and 2008 3. Top Real Estate Brokerage Franchises in 2011 -" Realtor Magazine 4. High Customer Satisfaction Rating for over 15 Years! 5. Comprehensive Service Offering so our Clients Find the Process as Simple as Possible Work with Realty Direct today and enjoy the experience!
HomeSmart International offers franchise opportunities using a proven “Low-fee, high-value” brokerage model. High value is achieved through SMART execution and service. This results in innovative processes and technology that will continue to revolutionize the residential real estate industry, while keeping your brokerage on the forefront.
Our proven model focuses on four key pillars of success: Career Services, Agent Services, Broker Services and Transaction/Closing Services- and the creation of operational efficiencies within each pillar through our proprietary technology.
Join One of the Fastest Growing Real Estate Companies!
This franchise model has created one of the fastest growing real estate companies in the nation in a very short time, with agent counts up 51% over the last two years to over 7,700 agents worldwide in 14 states and 2 countries. We have immediate plans to continue our exponential growth across the United States this year.
Make the SMART move with HomeSmart
Learn more to see if the HomeSmart real estate franchise model might be
the right fit for you.
See how HomeSmart is leading the real estate revolution.