Realty Direct vs HomeSmart Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Realty Direct vs HomeSmart including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Realty Direct Franchise
HomeSmart Franchise
Investment $39,600 - $67,700$65,500 - $205,000
Franchise Fee $19,900$20,000
Royalty Fee 6%varies
Advertising Fee 0.25%varies
Year Founded 20012000
Year Franchised 20032005
Term Of Agreement 6 years-
Term Of Agreement 6 years-
Renewal Fee $2K-


Business Experience Requirements

 
Realty Direct Franchise
HomeSmart Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • We're looking for outgoing, results-oriented franchise candidates with strong track record of business success; people that can build relationships, lead teams, and have the motivation to excel! *Liquid Capital Required: $49,000 *Net Worth Required: $125,000

    Financing Options

     
    Realty Direct Franchise
    HomeSmart Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Realty Direct Franchise
    HomeSmart Franchise
    Training -Classroom Training: 40 hours Additional Training: Virtual training
    Support Newsletter, Meetings, Toll-free phone line, Internet, Purchasing cooperativesNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, National mediaCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
    Operations Franchise can be run from home.

    15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 5

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    Absentee Ownership Allowed

    Number of Employees Required to Run: 2 - 5


    Expansion Plans

     
    Realty Direct Franchise
    HomeSmart Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion NoYes

    Company Overviews

    About Realty Direct

    Realty Direct was created by recognized leading entrepreneurs in real estate. Tip Powers, CEO, has a continuous and consistent track record of building businesses that provide a win-win for all involved. The Powers management team is formed by top industry executives in Real Estate, Technology and Consulting. That approach of experience, technology innovators and being able to educate clients on options in the ever changing real estate market is the power solution for all clients. Outstanding service to our clients is the result we achieve. Our focus as leading industry experts is on: 1. Strong and Consistent Training Programs for All Agents using Online Learning Tools and Live Webinars Weekly 2. Technology Savvy Innovations to Provide Clients Exceptional Marketing Venues as well as Help clients Looking to Find Properties from Many Sources 3. Education for our Clients and Customers on Topics that Interest them in our Monthly Client "Need to Know" Sessions 4. Electronic Management of Transactions to Reduce Inefficiencies and Increase Effectiveness 5. Comprehensive Service Offering so our Clients Find the Process as Simple as Possible What we are achieving: 1. Over 3 Billion in Sales! 2. Top 500 Franchises Nationwide -" Entrepreneur Magazine 2006 and 2008 3. Top Real Estate Brokerage Franchises in 2011 -" Realtor Magazine 4. High Customer Satisfaction Rating for over 15 Years! 5. Comprehensive Service Offering so our Clients Find the Process as Simple as Possible Work with Realty Direct today and enjoy the experience!

    About HomeSmart

    HomeSmart International offers franchise opportunities using a proven “Low-fee, high-value” brokerage model. High value is achieved through SMART execution and service. This results in innovative processes and technology that will continue to revolutionize the residential real estate industry, while keeping your brokerage on the forefront. Our proven model focuses on four key pillars of success: Career Services, Agent Services, Broker Services and Transaction/Closing Services- and the creation of operational efficiencies within each pillar through our proprietary technology. Join One of the Fastest Growing Real Estate Companies! This franchise model has created one of the fastest growing real estate companies in the nation in a very short time, with agent counts up 51% over the last two years to over 7,700 agents worldwide in 14 states and 2 countries. We have immediate plans to continue our exponential growth across the United States this year.

    Make the SMART move with HomeSmart

    Learn more to see if the HomeSmart real estate franchise model might be the right fit for you.
    See how HomeSmart is leading the real estate revolution.

    Veteran Incentives  25% off franchise fee