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Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs Cuts Fitness For Men including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $637,000 - $2,150,000 | $33,600 - $77,900 |
Franchise Fee | $10,000 - $40,000 | $39,500 |
Royalty Fee | 5% | $400/mo. |
Advertising Fee | 5% | - |
Year Founded | 2010 | 2003 |
Year Franchised | 2015 | 2003 |
Term Of Agreement | - | 10 years |
Term Of Agreement | - | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | 5+ years of relevant business experience or operator with that level of experience | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | - |
Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
Marketing | - | Co-op advertising, Regional advertising |
Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 2
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.
Cuts Fitness For Men uses the Body Cuts System which is a 30-minute, full body circuit training workout designed to firm up muscles, improve the cardiovascular system, increase endurance, lose body fat and inches. Founded in May, 2003, Cuts Fitness For Men is North America's fastest growing Men's fitness franchise. The first Cuts fitness center opened in Clark, New Jersey in May, 2003; since then, more than 200 franchises have been sold. Launched in December of 2004, Cuts Fitness For Women enters the market with a unique product featuring an innovative design, high quality equipment and the "experience factor."