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Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs Hungry Heart including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $637,000 - $2,150,000 | $43,000 - $57,000 |
Franchise Fee | $10,000 - $40,000 | $24,500 |
Royalty Fee | 5% | 6% |
Advertising Fee | 5% | - |
Year Founded | 2010 | 1996 |
Year Franchised | 2015 | 2006 |
Term Of Agreement | - | 7 years |
Term Of Agreement | - | 7 years |
Renewal Fee | - | $500 |
Business Experience Requirements |
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Experience | 5+ years of relevant business experience or operator with that level of experience | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | - |
Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | - |
Marketing | - | - |
Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.
By the time many of our clients have reached The Hungry Heart, they feel like they have tried everything and they’ve had it. The same behaviors that drive us to be successful in parts of our
personal and professional life also lead us to having problems with
food. Why? When there is a problem we will give 150% to resolve it. If
we don’t know how to fix it and don’t accept that we can’t resolve it on
our own, we feel frustrated and stuck. When we feel stuck, we will
often use food to temporarily block out the pain and frustration of not
knowing how to fix the situation. As long as we need food to help us deal with what is emotionally
going on in our lives, it doesn’t matter what diet or program we try
because eventually we will go back to the food. We have to learn to
process our feelings and emotions so we don’t turn to food and use it as
a tool to deal with what is going on in our lives.