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Updated RecentlyBlink Fitness vs Ellipse Fitness Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs Ellipse Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $637,000 - $2,150,000 | $80,000 - $120,000 |
| Franchise Fee | $10,000 - $40,000 | $29,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 5% | - |
| Year Founded | 2010 | 2002 |
| Year Franchised | 2015 | 2006 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | 5+ years of relevant business experience or operator with that level of experience | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | - |
| Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | - |
| Marketing | - | - |
| Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Blink Fitness
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.
We have proven ourselves as the leader in the premium value fitness sector and have perfected the model so you can run with it.
Our recurring revenue model for the important first three years and beyond is backed by solid statistics.
Median gross sales in years 1 through 3 at existing company-operated locations are impressive.
*How we know our model works - We've created a highly affordable, premium-quality member experience across all our company-owned clubs that has achieved:
+ Success across a wide range of demographics, psychographics and markets (urban and suburban) in the NY Metro area
+ More than 200,000 members who love us. (Just read the Yelp reviews!)
About Ellipse Fitness
With combined annual revenue of $15 billion dollars, the fitness industry is hot! We would like to introduce to you, Ellipse Fitness, a different kind of fitness franchise. We're not a 30 minute circuit, not your typical gym. Ellipse provides members a unique "classes only" concept and a state-of-the-art nutrition program, both results driven! Unlike competitor fitness concepts, Ellipse provides both fitness and weight loss, and does them well. With unpublished, unannounced and ever changing classes, exercise programs for all fitness levels, and personalized weight loss, Ellipse has created an amazing niche in the industry. We offer our core program of 7 class times a day. We also offer an AMP'D program of super high-intensity classes. When you join our team you will quickly see that the same passion, dedication, honesty and enthusiasm that we began Ellipse with, has been poured into supporting our franchisees. We are experienced, trained, fitness certified, and ready to bring you the benefits of being part of an established team and a recognized brand. History The first Ellipse Fitness was founded in 2002 because the company saw a need for a facility that specialized in personal attention and goals, rather than weights and equipment. In 2004 Ellipse opened a second location to test the franchise systems. In September 2006 the company began selling franchises, and in January 2007 the first franchise location opened in WI. Ellipse now has several locations in the Midwest and is prepared to go national. Our current franchisees will attest to the fact that this system works! The weight loss and fitness industry has never been in a better position to change the world!