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Updated RecentlyBlink Fitness vs The Barre Code Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Blink Fitness vs The Barre Code including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $637,000 - $2,150,000 | $190,500 - $411,800 |
| Franchise Fee | $10,000 - $40,000 | $49,500 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 5% | 1% |
| Year Founded | 2010 | 2010 |
| Year Franchised | 2015 | 2012 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | 5+ years of relevant business experience or operator with that level of experience | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/Yes | -/Yes |
| Payroll | No/Yes | -/Yes |
Training & Support |
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| Training | We offer an industry-leading 150 hours of training to prepare you to run your Blink business successfully. This training includes: Orientation that includes a thorough overview of the business Deep-dive classroom and virtual training on each area of the Blink business Hands-on operational training at one of our gyms A support person who will spend up to a week at your location during your club opening. | On-The-Job Training: 42 hours Classroom Training: 128 hours |
| Support | When you join the Blink Fitness family as a franchise owner, you gain instant access to one of the most well-rounded executive teams in the business. In addition to having deep roots in the fitness industry, our leadership team brings a mix of experience from world-class companies that includes Equinox, Dunkin Donuts, Pepsi, Procter & Gamble, Whole Foods Market, Starbucks, and Ann Taylor. | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | Number of employees required > about 20 Owner/operator required Absentee ownership allowed | Number of Employees Required to Run: 1 - 2 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Blink Fitness
Blink Fitness is perfectly positioned at the premium end of the value segment. Blink brings a unique positioning to the segment by addressing common consumer barriers to joining a gym.
Most people believe that gyms aren't for people like them; they're for people with hard bodies like the ones shown in most gym advertising. Blink has removed the barriers of working out at a gym by celebrating the positive emotions people get from exercise.
*We're MOOD LIFTERS TM who greet you with enthusiasm and treat you with respect
*Our gym design is colorful, bright, and open
*We have an everyone cleans philosophy so our gyms are always spotless
*We specifically select energizing music that will keep you motivated
*We offer training programs that boost confidence, not your wallet.
*We Put Mood Above Muscle
*We’re the first gym to showcase body diversity and engage people who have been disenfranchised by stereotypical fitness ads.
We have proven ourselves as the leader in the premium value fitness sector and have perfected the model so you can run with it.
Our recurring revenue model for the important first three years and beyond is backed by solid statistics.
Median gross sales in years 1 through 3 at existing company-operated locations are impressive.
*How we know our model works - We've created a highly affordable, premium-quality member experience across all our company-owned clubs that has achieved:
+ Success across a wide range of demographics, psychographics and markets (urban and suburban) in the NY Metro area
+ More than 200,000 members who love us. (Just read the Yelp reviews!)
We have proven ourselves as the leader in the premium value fitness sector and have perfected the model so you can run with it.
Our recurring revenue model for the important first three years and beyond is backed by solid statistics.
Median gross sales in years 1 through 3 at existing company-operated locations are impressive.
*How we know our model works - We've created a highly affordable, premium-quality member experience across all our company-owned clubs that has achieved:
+ Success across a wide range of demographics, psychographics and markets (urban and suburban) in the NY Metro area
+ More than 200,000 members who love us. (Just read the Yelp reviews!)
About The Barre Code
Co-founders, Jillian and Ariana launched The Barre Code in 2010, with a shared passion for personal training and empowerment through positivity.
Franchising since 2012, we have grown from the inaugural location in
Chicago’s River North neighborhood to nearly 50 prosperous locations
across 17 states with thousands of members while generating national
media coverage. As The Barre Code continues to expand, one powerful
consistency remains: a dedication to helping transform people into their
strongest, fittest selves while supporting franchise owners to reach
their personal goals.
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#195 in Franchise 500 for 2021.