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Updated RecentlyLa Quinta vs TownePlace Suites Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of La Quinta vs TownePlace Suites including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $3,822,657 - $12,901,630 | $9,180,100 - $25,635,600 |
| Franchise Fee | $55,000 | $50,000 - $100,000 |
| Royalty Fee | 4-4.5% | - |
| Advertising Fee | 4.5% | - |
| Year Founded | 1968 | 1997 |
| Year Franchised | 2001 | 1997 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 - 25
Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About La Quinta
La Quinta is one of the fastest growing mid-scale hotels with properties across the US, Canada and Mexico. Our purpose is to provide a refreshing and engaging environment that builds long-lasting, valuable relationships with employees, guests, owners and partners.
La Quinta is a proud participant in VetFran, and is honored to offer veterans of our armed forces great incentives and enhanced resources for becoming a part of the La Quinta family.
Veteran Incentives: 50% off application/franchise fees; development incentive of up to $4,000/room
The total investment necessary to begin operation of a La Quinta Inn
& Suites franchise for a 109-room new construction facility ranges
from $10,348,042 to $12,901,630, including $71,050 to $91,500 that must
be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a La Quinta Inn & Suites franchise
for a 100-room conversion facility ranges from $3,822,657 to $6,101,522
including $66,100 to $86,550 that must be paid to the franchisor or an
affiliate. Land acquisition and site preparation costs are not included
in these ranges.
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#193 in Franchise 500 for 2020.
#217 in Franchise 500 for 2021.
About TownePlace Suites
TownePlace Suites: The Special Features of Our Extended Stay Hotels
For your comfort
Our extended stay hotel offers suites that are 25% larger than typical hotel rooms
Luxury bedding - crisp linens, fluffier pillows, thicker mattresses
Separate living and sleeping areas
Three spacious floor plans: studio, 1- and 2-bedroom suites
Electronic card-key locks
Smoke detectors and sprinklers
For your convenience
Fully equipped kitchen including conventional full-size refrigerator/freezer, stovetop, oven, coffee maker, microwave, eating utensils, and dishwasher
Adjoining studio suites available
Suites designed for persons with disabilities available
Sofa bed in some suites
Separate telephone and data lines
Iron and ironing board
For your routines & relaxation
Free high-speed Internet (in many hotels)
Remote-controlled TV with premium channels, including HBO
Exercise room & outdoor swimming pool
The total investment necessary to begin operation of a newly-constructed
prototypical TownePlace Suites by Marriott hotel, excluding the cost of
real estate and related costs (building permit, tap, and impact fees),
ranges from $9,180,100 to $19,898,300 for an 80 to 110-suite TownePlace
Suites by Marriott hotel and from $13,127,900 to $25,635,600 for a 120
to 150-suite TownePlace Suites by Marriott hotel. This includes
approximately $150,300 to $217,100 that must be paid to the franchisor
or an affiliate.