La Quinta vs Centerstone Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of La Quinta vs Centerstone including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$3,822,657 - $12,901,630 | $47,149 - $8,728,147 |
Franchise Fee |
$55,000 | $17,000 |
Royalty Fee |
4-4.5% | 2% |
Advertising Fee |
4.5% | 2% |
Year Founded |
1968 | 2012 |
Year Franchised |
2001 | 2012 |
Term Of Agreement |
20 years | as low as 3 years |
Term Of Agreement |
20 years | as low as 3 years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
General business experience | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- | - |
Support |
Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives | - |
Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20
- 25
Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
- | - |
Canada Expansion |
No | - |
International Expansion |
Yes | - |
Company Overviews
About La Quinta
La Quinta is one of the fastest growing mid-scale hotels with properties across the US, Canada and Mexico. Our purpose is to provide a refreshing and engaging environment that builds long-lasting, valuable relationships with employees, guests, owners and partners.
La Quinta is a proud participant in VetFran, and is honored to offer veterans of our armed forces great incentives and enhanced resources for becoming a part of the La Quinta family.
Veteran Incentives: 50% off application/franchise fees; development incentive of up to $4,000/room
The total investment necessary to begin operation of a La Quinta Inn
& Suites franchise for a 109-room new construction facility ranges
from $10,348,042 to $12,901,630, including $71,050 to $91,500 that must
be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a La Quinta Inn & Suites franchise
for a 100-room conversion facility ranges from $3,822,657 to $6,101,522
including $66,100 to $86,550 that must be paid to the franchisor or an
affiliate. Land acquisition and site preparation costs are not included
in these ranges.
#193 in Franchise 500 for 2020.
#217 in Franchise 500 for 2021.
About Centerstone
At Centerstone we offer 3 concepts:
Centerstone Inns & Suites
Centerstone Inns are an economy based product that represents exceptional value to its guests. A typical Centerstone Inn would have a minimum of two diamond/star like quality. Typically, it does not include a restaurant and bar and has an average size of 75 rooms.
A Centerstone Inns & Suites is basically the same as a Centerstone Inns with 20% or more of its inventory being suites, versus standard guest rooms.
Centerstone Hotel
A Centerstone Hotel is typically a minimum of three diamond/star like quality that competes in the mid market and brings exceptional value to its customers. Most Centerstone Hotels are full service and provide a restaurant, lounge, meeting rooms and other related services. Waivers are available for restaurants providing a free breakfast buffet is offered. A typical Centerstone Hotel is interior corridor and mid-rise to high-rise with approximately 125 rooms or more.
Centerstone Plaza Hotel
A Centerstone Plaza Hotel is typically a four diamond/star like quality product that has an immediate wow factor and competes in the high end of the mid tier sector. A Centerstone Plaza Hotel is designed for the more discriminating value conscious traveler. Typically these properties are 150 rooms or larger, full service with restaurant/bar, meeting facilities, swimming pool, health club and other elevated brand standards and service amenities that make this product a true four diamond/star like experience.
Franchise Terms
Application Fee: $2,000
Initial Fee: $12,000
Royalty & Marketing Fees: 3% Gross Room Revenue
Annual Conference Fee: $499
The Centerstone brand offers one of the lowest fee structures in the industry. With an initial fee of only $12,000, franchisees can have short-term agreements as low as 36 months. Combined marketing and royalty is only 3%. Everything mentioned above is coupled with a cutting-edge reservation system, strong consumer marketing programs, and a commitment of fairness and understanding which makes Centerstone one of best choices in franchising today. Welcome to a true, “franchise-friendly”, brand.
The total investment necessary to begin operation of a Centerstone
Lodging Facility franchised business is between $3,482,149 and
$8,728,147 for a newly constructed hotel. This includes between $42,999
and $67,997 that must be paid to the franchisor or its affiliates.
The
total investment necessary to begin operation of a Centerstone Lodging
Facility franchised business conversion of an existing hotel is between
$47,149 and $1,648,147. This includes between $35,999 and $67,997 that
must be paid to the franchisor or its affiliates(s).