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Below is an in-depth analysis and side-by-side comparison of Jody Maroni's Sausage Kingdom vs Carl's Jr including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $100,000 - $400,000 | $1,603,000 - $2,168,000 |
Franchise Fee | $25,000 | $25,000 - $35,000 |
Royalty Fee | 5% | 4% |
Advertising Fee | - | 6% |
Year Founded | 1979 | 1945 |
Year Franchised | 1998 | 1984 |
Term Of Agreement | 10 years | 20 years |
Term Of Agreement | 10 years | 20 years |
Renewal Fee | 25% of franchise fee | Varies |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | Available at franchisee's location, 12 weeks of management training & at grand opening |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
Jordan Monkarsh learned how to link sausage at his father's butcher shop. Using that experience, Monkarsh strove to create healthy, gourmet sausages and in 1979 created Jody Maroni's Sausage Kingdom. The Venice Beach, California, stand served sandwiches featuring the company's Bombay Curried Lamb and Yucatan Chicken sausages.
As Monkarsh's sausages grew in popularity in the Los Angeles area, Jody Maroni stands popped up at Dodger Stadium, Los Angeles International Airport and other area hotspots. Today the company is opening stands throughout the United States, offering hot dogs, hamburgers, French fries and their signature sausage sandwiches.
Carl's Jr. is known all through the Western U.S. as the place to go for premium quality burgers, specifically its 100% Angus hamburger Six Dollar Burger line.
At Hardee's® and Carl's Jr.® our brand sets us
apart from the competition. Our advertisements are created to be so bold
and memorable that they've been known to crash internet video servers.
Our taglines deliver bold statements and our visuals are designed to
keep viewers wanting more. EAT LIKE YOU MEAN IT.
Hardee's® and Carl's Jr.® have a strong track
record of successfully developing new premium products to lead the
category in taste, quality, and innovation. As an industry leader, we
have consistently out-delivered all other quick-service restaurants in
product development since our founding. Staying on top requires that we
continue to lead the way in the products we serve through taste,
quality, and innovation.