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Below is an in-depth analysis and side-by-side comparison of Jody Maroni's Sausage Kingdom vs Abrakebabra including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $100,000 - $400,000 | N/A |
Franchise Fee | $25,000 | N/A |
Royalty Fee | 5% | 7% |
Advertising Fee | - | - |
Year Founded | 1979 | 1982 |
Year Franchised | 1998 | 1982 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 25% of franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | Yes |
Jordan Monkarsh learned how to link sausage at his father's butcher shop. Using that experience, Monkarsh strove to create healthy, gourmet sausages and in 1979 created Jody Maroni's Sausage Kingdom. The Venice Beach, California, stand served sandwiches featuring the company's Bombay Curried Lamb and Yucatan Chicken sausages.
As Monkarsh's sausages grew in popularity in the Los Angeles area, Jody Maroni stands popped up at Dodger Stadium, Los Angeles International Airport and other area hotspots. Today the company is opening stands throughout the United States, offering hot dogs, hamburgers, French fries and their signature sausage sandwiches.
Abrakebabra is an Irish fast food franchise that was founded in 1982. The company currently has 57 franchisees operating throughout Ireland and generates annual sales of more than 40 million euros. Abrakebabra is planning to continue to expand concentrating on food courts where it has been trading successfully in Mahon Pt, Newbridge S/C Liffey Valley and Arklow S/C. Suitable franchisee candidates must have the vision to see Abrakebabra as a successful business venture going forward and they should possess the determination to succeed and make their financial investment pay off. The Abrakebabra franchise package includes: use of the Abrakebabra name and logo; operations training for staff and management; site selection, stock access and management; shop layout and design advice from group's design and building team; advantages of national brand advertising; and a detailed operating manual.