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Below is an in-depth analysis and side-by-side comparison of Guardsman FurniturePro vs Today's Window Fashions including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $16,500 - $59,000 | $49,000 - $55,000 |
Franchise Fee | $12,000 - $20,000 | $49,000 |
Royalty Fee | Varies | 4% |
Advertising Fee | - | - |
Year Founded | 1865 | 1993 |
Year Franchised | 1994 | 1997 |
Term Of Agreement | 5 years | 5 years |
Term Of Agreement | 5 years | 5 years |
Renewal Fee | - | $750 |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Internet, Purchasing cooperatives |
Marketing | Ad slicks, National media | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
Franchise can be run from home. 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 2
100% of current franchisees are owner/operators |
Franchise can be run from home. 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 2
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
A division of Lilly Industries, Guardsman WoodPro is a mobile business that repairs furniture and refurbishes kitchen cabinets. It also offers a complete furniture stripping and refinishing program. It is a member of the Premier Home Services group.
Mark Barone founded Today's Window Fashions in 1993 because he recognized an opportunity for growth. In an industry that was primarily handled by independent companies, Barone believed there was strength in numbers, so he began franchising in 1997. Based in San Diego, the privately held company uses an online designer showroom to increase customer sales.