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Below is an in-depth analysis and side-by-side comparison of United Financial Services Group vs Smartline Personal Mortgage Adviser including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $202,000 - $261,000 | $20,000 - $30,000 |
Franchise Fee | $30,000 | $1,200 |
Royalty Fee | 0.2% | - |
Advertising Fee | - | - |
Year Founded | 1977 | - |
Year Franchised | 1991 | - |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | 25% of then current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Smartline provide the training for you to learn our systems, our software and how to write loans. Our Business Development Managers will then work closely with you in establishing your business through 12 weeks of one on one business coaching. You will also participate in our accredited 24 month mentoring program. Each of these will activities are designed to develop best practice techniques and increase your abilities in writing loans and generating revenue. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Smartline have created a suite of marketing tools designed to help you build your customer base, find quality referral partners and, communicate effectively with your clients on a regular basis. Our marketing department are also there to assist you in creating your own local marketing initiatives as well. |
Operations |
5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | Our model is that every franchisee needs to be fully committed to their franchise business, just as we are fully committed to their business as well. Many of our mortgage brokers have started from a home office very successfully. As your business grows you can then consider moving into a serviced office or retail premises and taking on staff to cater for the growing needs of your business. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
As one of the oldest franchisors of this model, United offers established operating procedures, proven products and services, solid training and support, a well-founded technology platform, a professional brand identity and marketing program, and the advantages that come from years of experience. With a franchise, you spend the majority of your time developing your business rather than figuring out how to operate it. Our turnkey system helps you develop the appropriate retail environment, master the operations, promote your business and stay up to date with the evolving environment.
United’s proven franchise system is an integrated program designed to make your entrance into the money service business easier than doing it on your own.
United Financial Services Group was founded in 1977 and began franchising in 1991. It has more than 80 locations throughout the United States and is based in Philadelphia.