Red Roof Inn vs SureStay Hotel by Best Western Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Red Roof Inn vs SureStay Hotel by Best Western including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$203,500 - $5,456,700 | $186,225 - $24,338,895 |
Franchise Fee |
$30,000 | N/A |
Royalty Fee |
4.5% | - |
Advertising Fee |
4%(Marketing & Reservation Fee) | - |
Year Founded |
1967 | 2016 |
Year Franchised |
1996 | 2016 |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
50% of current franchise fee | - |
Business Experience Requirements |
Experience |
General business experience | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/Yes | -/- |
Payroll |
No/Yes | -/- |
Training & Support |
Training |
On-The-Job Training: Varies
Classroom Training: 40 hours
Additional Training: Regional workshops
| - |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform | - |
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app | - |
Operations |
Number of Employees Required to Run: 10
10% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (60% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | Yes |
Company Overviews
About Red Roof Inn
Congratulations! You have made the first step in learning more about how you can join the Red Roof family. Here you will learn how you're making a smart decision by choosing to become a Red Roof franchisee.
A Smart-By-Design Franchise Opportunity,
A Red Roof franchise has been an extraordinarily positive experience from almost all standpoints; customer service, design help, purchasing efficiencies, brand loyalty and, most importantly, reservations. The brand has consistently performed extremely well in good and bad economic times and often punched above its weight and rate. Brand changes are always done by considering franchisee needs while ensuring the customer gets the most value for their money. The company has also been very adaptive changing customer demographics and has adapted both its physical plant and virtual image to appeal to a broad cross section of travelers.
98% of current Red Roof franchisees would recommend a Red Roof franchise to other entrepreneurs.
Red Roof is securely positioned in the upper-end of the economy segment with RevPARs currently averaging 21% higher than competing economy hotels in the markets in which we compete. Our Smart-by-Design approach to franchising is evident in everything we do, from exciting new prototypes and conversion plans to day-to-day operations training. We focus on the details that keep our guests coming back and our franchisees successful.
With a seasoned management team and a focus on the success of one outstanding brand, Red Roof is truly redesigned and rededicated to become the best franchise opportunity in the economy segment.
#66 in Franchise 500 for 2020.
#134 in Franchise 500 for 2021.
About SureStay Hotel by Best Western
SureStay Hotel GroupĀ® is a new hotel offering powered by
decades of proven success and experience. Find out how you can become a
business partner of this new hotel brand that will provide you with
proven playbooks to drive business results.
SureStay Hotel Group offer value-oriented travelers an
exceptional experience at an affordable price. Comprised of four
distinctive brands,
SureStay Hotel Group offers traditional and longer
stay travelers comfort and value while away from home.
The total investment necessary to begin operation of a newly
constructed 60-room SureStay Hotel by Best Western ranges from
$4,618,720 to $6,843,395. This includes $41,495 to $52,495 that must be
paid to the franchisor or its affiliate.
The total investment necessary
to begin operation of a 60-room SureStay Hotel by Best Western that has been converted from an
existing hotel ranges from $186,225 to $749,395. This includes $42,995
to $53,995 that must be paid to the franchisor or its affiliate.
The total investment necessary to begin operation of a newly constructed
80-room SureStay Plus Hotel by Best Western ranges from $6,892,220 to
$9,260,895. This includes $41,495 to $52,495 that must be paid to the
franchisor or its affiliate.
The total investment necessary to begin
operation of a 80-room SureStay Plus Hotel by Best Western that has been
converted from an existing hotel ranges from $256,225 to $986,895. This
includes $42,995 to $53,995 that must be paid to the franchisor or its
affiliate.
The total investment necessary to begin operation of a newly constructed
100-room SureStay Studio by Best Western ranges from $6,892,220 to
$9,291,935. This includes $41,495 to $52,495 that must be paid to the
franchisor or its affiliate.
The total investment necessary to begin
operation of a 100-room SureStay Studio by Best Western that has been converted
from an existing hotel ranges from $256,225 to $987,935. This includes
$42,995 to $53,995 that must be paid to the franchisor or its affiliate.
The total investment necessary to begin operation of a newly constructed
200-room SureStay Collection by Best Western ranges from $18,550,220 to
$24,338,895. This includes $51,495 to $62,495 that must be paid to the
franchisor or its affiliate.
The total investment necessary to begin
operation of a 200-room SureStay Collection by Best Western that has
been converted from an existing hotel ranges from $911,325 to
$2,583,895. This includes $52,995 to $63,995 that must be paid to the
franchisor or its affiliate.