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Below is an in-depth analysis and side-by-side comparison of Fresh City Kitchen vs Tim Hortons including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $726,000 - $1,140,000 | $135,300 - $2,068,500 |
Franchise Fee | $35,000 | $35,000 |
Royalty Fee | 5% | 4.5% |
Advertising Fee | - | 4% of Gross Sales |
Year Founded | 1997 | 1964 |
Year Franchised | 2003 | 1965 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 25% of then-current fee | - |
Business Experience Requirements |
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Experience | *An entrepreneurial drive and ability to build a high performing team. *Prior management experience. Experience in food service and/or restaurant operations is a plus. *A lifestyle that allows for the time commitment required to launch and build a franchise restaurant. *Net worth of $500,000 and liquidity in the amount of $300,000 (The full investment from a Tim Hortons could be over $1,600,000) *A personal passion and commitment to the development of the Tim Hortons brand. *Ability to exemplify and execute the Tim Hortons principles and standards of operation on a daily basis. *Understand the importance of being a community partner that is proud to represent Tim Hortons. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | New franchisees undergo an intensive seven week training program at the Tim Hortons University, located next to the Oakville, Ontario, head office. The facility includes classrooms and a fully operational Restaurant, providing trainees with intensive hands-on experience in the preparation of all Tim Hortons products. Strong emphasis is placed on food handling and hygiene procedures, Team Member relations, equipment maintenance and in-Restaurant security systems. * Seven (7) week training program in the Oakville, Ontario, at Tim Hortons University * A Restaurant opening crew/Manager of Operations Standards (MOS) to assist the opening of the Tim Hortons Restaurant (for a maximum period of two weeks) |
Support | A Fresh City consultant will be on location at your restaurant prior to the soft opening, to guide you through the first few days of business, and to assist in planning your grand opening. The Fresh City Franchise team will offer ongoing business consultation, and will share best practices as well as manuals and other training materials, as you grow your business. | * The use of all Tim Hortons Manuals * Support from head office personnel who have vast knowledge in the food service business |
Marketing | Fresh City will assist you in growing your business through the strategic and tactical implementation of Fresh City branding, marketing, and promotions. You will be provided with materials and programs to help you begin positioning your Fresh City restaurant in your community. Additionally, the Fresh City community support and service program -"Thinking Fresh" - will help make your franchise the neighborhood restaurant of choice. | Ad slicks, Regional advertising |
Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. |
58% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
Fresh City restaurants are meccas for guests seeking alternatives to fast food. We are pleased to invite you to join their innovative franchise concept. With cutting edge locations in multiple states, Fresh City is growing to meet the needs of today's consumers seeking lifestyle alternatives. Fresh City is actively seeking experienced multi-unit operators with proven expertise in the food service industry. Fresh City franchisees must be experts in their markets, be willing to work diligently and commit to leading a team that will execute a dynamic restaurant. We seek franchisees who possess integrity, are respected amongst peers and colleagues, and share Fresh City's core business values and commitment to give back to their communities. Fresh City franchisees must have sufficient liquid net worth and demonstrate the ability to raise capital adequately to fund their development