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Below is an in-depth analysis and side-by-side comparison of Golden Griddle vs Wimpys Diner including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $100,000 - $450,000 | $250,000 - $500,000 |
Franchise Fee | $25,000 | $30,000 |
Royalty Fee | 5% | 4% |
Advertising Fee | - | 2% |
Year Founded | 1964 | 1988 |
Year Franchised | 1977 | 1992 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
Golden Griddle was established in 1964, and started franchising in 1977. Their head office is located in Toronto, Ontario Canada, and the company is privately owned. Each Golden Griddle Family Restaurant is owned and operated by a franchisee in their local area, you can find many of these franchises open 24 hours. The Golden Griddle is famous for their great delicious pancakes and all day breakfast. They have a Kids menu, and serve a wide variety of meals for lunch and dinner, and are licensed to serve beer, wine and alcohol. There are Golden Griddle locations in the Greater Toronto area, South Western Ontario, Central Ontario and Eastern Ontario.
Wimpy's Diner is a full menu Diner Style Restaurant chain with a nostalgic 50's and 60's atmosphere, serving Famous Burgers, Home style breakfast, Lunch, Dinner specials and other generously portioned entrees. Due to great public interest, the projected mark for the total number of stores in Southern Ontario was already surpassed by early 1997, thus creating the "WIMPY'S" trademark, which was issued in January of the same year. Wimpy's Diner Inc. is the licensing company for Wimpy's Diner chain.