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Below is an in-depth analysis and side-by-side comparison of Captain Tony's vs Pieology including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $197,550 - $389,800 | $458,500 - $874,500 |
Franchise Fee | $10,000 - $20,000 | $25,000 |
Royalty Fee | 4.5% w/cap | - |
Advertising Fee | 2% | - |
Year Founded | 1972 | 2010 |
Year Franchised | 1985 | 2012 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: up to 168 hours | - |
Support | Purchasing Co-ops Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed
Number of employees needed to run franchised unit: 5 - 10
100% of current franchisees are owner/operators | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Michael J. Martella always believed his father's pizza was the best in the world. When the elder Martella, Antonio, opened the first Captain Tony's Pizza & Pasta Emporium in 1972, everyone in the family pitched in. When Michael graduated from college and began a career as a stockbroker, the pizzas he tried as he traveled around the country just didn't measure up to his father's. Realizing they had a superior product and concept, Michael tried to convince his father to expand the company, but Antonio wasn't interested. In 1987, Michael founded Captain Tony's Inc. and began franchising the restaurant. Each Captain Tony's location serves a variety of entrre and dessert pizzas, submarine sandwiches, pastas and salads. The franchise has restaurants in Great Britain as well as the United States.
Seeking new franchisees throughout the U.S. , Asia, Canada, Central America, Middle East, Mexico, Philippines, South America and Western Europe
Before we embarked on our create-your-own pizza experience, our story began in the kitchen, with our founder, his wife and daughters, and a plan to share time together. From that day on, Pieology would forever be a fresh retreat from the everyday hustle and bustle -- where the only thing more important than quality food is quality people to share it with.
Using only the freshest ingredients along with signature sauces and crusts, award-winning Pieology Pizzeria offers hand-crafted, personally-inspired pizzas in unlimited flavor combinations that are stone oven fired in less than three minutes.
Founded in 2011 by Carl Chang, Pieology is the true "pie-one" in the fast casual custom pizza sector, evolving from the simple idea to turn America's most crave-able food into an affordable and interactive experience.
The mission of Pieology Pizzeria is to inspire individual creativity in a positive atmosphere where guests can gather with family and friends, while enjoying their delicious pizza creations. Along with providing great food and a memorable dining experience, Pieology is committed to making a positive difference in the communities it serves, one pie at a time.
Pieology was on schedule and opened 110 restaurants by the end of 2015, with commitments for 500.
Technomic, the leading fact-based consulting and research firm serving the food industry, reported Pieology as the fastest growing limited service restaurant chain, having more than tripled both sales and unit growth in 2014. Pieology is the first fast casual, build-your-own pizza concept to enter the ranking among the nation's largest brands.