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Below is an in-depth analysis and side-by-side comparison of Carl's Jr vs East Coast Wings including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,603,000 - $2,168,000 | $661,375 - $1,098,570 |
Franchise Fee | $25,000 - $35,000 | $40,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | 6% | 2% |
Year Founded | 1945 | 1995 |
Year Franchised | 1984 | 2004 |
Term Of Agreement | 20 years | 10 years |
Term Of Agreement | 20 years | 10 years |
Renewal Fee | Varies | 25% of then current fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Available at franchisee's location, 12 weeks of management training & at grand opening | On-The-Job Training: 240 hours Classroom Training: 48 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | Absentee Ownership Allowed Number of Employees Required to Run: 25 - 50 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Carl's Jr. is known all through the Western U.S. as the place to go for premium quality burgers, specifically its 100% Angus hamburger Six Dollar Burger line.
At Hardee's® and Carl's Jr.® our brand sets us
apart from the competition. Our advertisements are created to be so bold
and memorable that they've been known to crash internet video servers.
Our taglines deliver bold statements and our visuals are designed to
keep viewers wanting more. EAT LIKE YOU MEAN IT.
Hardee's® and Carl's Jr.® have a strong track
record of successfully developing new premium products to lead the
category in taste, quality, and innovation. As an industry leader, we
have consistently out-delivered all other quick-service restaurants in
product development since our founding. Staying on top requires that we
continue to lead the way in the products we serve through taste,
quality, and innovation.
East Coast Wings & Grill is a casual dining full service and counter service restaurant with an emphasis of buffalo style wings. East Coast Wings was originally founded in 1995. In 2000, Steve G. Kontos bought the concept, and in 2002, Sam G. Ballas joined with him, and re-organized it to what today's patrons know as "East Coast Wings & Grill".
With their 46 years of combined restaurant experience, East Coast Wings & Grill has become a local favorite in all markets the brand has entered.
National Winner 1st place - Traditional hot sauce and 2nd place - creative spicy
Our famous wings have consistently won, "Best Wings" in most all markets entered. And to boot, our brand has a very diversified menu: with our overstuffed sandwiches, super salads, deli style specialties and taste-tempting appetizers.
Unique to East Coast Wings & Grill is our over 75 different flavors and 675 combinations of wings - Teriyaki Ginger Garlic, Honey Barbeque, Mango Habanero, Jamaican Jerk, Blue Cheese, Honey Mustard, Bourbon Street, Kickin' Thai, Cajun and many more.
Our infamous Buffalo Shrimp, which is available in our 75 flavors, 9 heat indexes and 675 combinations, has quickly become the next best thing to our famous wings.