Carl's Jr vs Whataburger Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Carl's Jr vs Whataburger including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Carl's Jr Franchise
Whataburger Franchise
Investment $1,603,000 - $2,168,000$1,200,000
Franchise Fee $25,000 - $35,000N/A
Royalty Fee 4%-
Advertising Fee 6%-
Year Founded 19451950
Year Franchised 19840
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee Varies-


Business Experience Requirements
 
Carl's Jr Franchise
Whataburger Franchise
Experience
  • Industry experience
  • General business experience
  • Preferable operational experience in a restaurant, but will consider people who have owned their own business
    		• -

    Financing Options
     
    Carl's Jr Franchise
    Whataburger Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Carl's Jr Franchise
    Whataburger Franchise
    Training Available at franchisee's location, 12 weeks of management training & at grand opening-
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Carl's Jr Franchise
    Whataburger Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Carl's Jr

    Carl's Jr. is known all through the Western U.S. as the place to go for premium quality burgers, specifically its 100% Angus hamburger Six Dollar Burger line.

    At Hardee's® and Carl's Jr.® our brand sets us apart from the competition. Our advertisements are created to be so bold and memorable that they've been known to crash internet video servers. Our taglines deliver bold statements and our visuals are designed to keep viewers wanting more. EAT LIKE YOU MEAN IT.

    Hardee's® and Carl's Jr.® have a strong track record of successfully developing new premium products to lead the category in taste, quality, and innovation. As an industry leader, we have consistently out-delivered all other quick-service restaurants in product development since our founding. Staying on top requires that we continue to lead the way in the products we serve through taste, quality, and innovation.


    ""  "Entrepreneur

    #100 in Franchise 500 for 2020.
    #202 in Franchise 500 for 2021.




    About Whataburger

    A Great Company, A Great Burger. Those simple ideas have guided us through more than 70 years of Whataburger history, which began in 1950 when Harmon Dobson opened the first Whataburger in Corpus Christi, Texas. From day one, Harmon believed that valuing his employees would ensure the success of the company, and he was right. What was once a two-man burger stand has grown to over 650 Whataburger locations across 10 states. We are an uncommon company within the burger industry, because we've never compromised the quality of our products and we genuinely respect our people. We are a family owned and operated company and everyone who works at Whataburger - from the home office to the restaurants - is referred to as a Family Member.

    Whataburger doesn’t demand any kind of royalty fee.