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Below is an in-depth analysis and side-by-side comparison of Carl's Jr vs CRAVE including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,603,000 - $2,168,000 | $157,900 - $453,500 |
Franchise Fee | $25,000 - $35,000 | $35,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 6% | 2% |
Year Founded | 1945 | 2018 |
Year Franchised | 1984 | 2018 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | Varies | - |
Business Experience Requirements |
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Experience | $100,000 Liquid Capital | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Available at franchisee's location, 12 weeks of management training & at grand opening | Ongoing Training Programs |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Real Estate Assistance Marketing Assistance Operational Support Systems in Place |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Carl's Jr. is known all through the Western U.S. as the place to go for premium quality burgers, specifically its 100% Angus hamburger Six Dollar Burger line.
At Hardee's® and Carl's Jr.® our brand sets us
apart from the competition. Our advertisements are created to be so bold
and memorable that they've been known to crash internet video servers.
Our taglines deliver bold statements and our visuals are designed to
keep viewers wanting more. EAT LIKE YOU MEAN IT.
Hardee's® and Carl's Jr.® have a strong track
record of successfully developing new premium products to lead the
category in taste, quality, and innovation. As an industry leader, we
have consistently out-delivered all other quick-service restaurants in
product development since our founding. Staying on top requires that we
continue to lead the way in the products we serve through taste,
quality, and innovation.
Crave began in 2018 and are unique and trendy fast casual BBQ and Hot Dog Joints, that offer BBQ sandwiches and sliders along with 100% All Beef Hot Dogs, Brats and Sausages grilled to perfection. You can top it anyway you like, with our array of toppings and of course add one of our delicious sides, such as baked fries or coleslaw. Crave also features a Self Serve Beer Wall! Customers can choose from the many beer options, as well as wine and cider. As much or little as you choose, it’s up to YOU!