|
Below is an in-depth analysis and side-by-side comparison of Carl's Jr vs Brown's Chicken & Pasta including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $1,603,000 - $2,168,000 | $155,000 - $2,699,000 |
Franchise Fee | $25,000 - $35,000 | $25,000 |
Royalty Fee | 4% | - |
Advertising Fee | 6% | - |
Year Founded | 1945 | 1949 |
Year Franchised | 1984 | - |
Term Of Agreement | 20 years | 15 years |
Term Of Agreement | 20 years | 15 years |
Renewal Fee | Varies | - |
Business Experience Requirements |
||
Experience | - | |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/- |
Start-up Costs | No/No | No/- |
Equipment | No/No | No/- |
Inventory | No/No | No/- |
Receivables | No/No | No/- |
Payroll | No/No | No/- |
Training & Support |
||
Training | Available at franchisee's location, 12 weeks of management training & at grand opening | Brown's requires that the franchisee complete an extensive eight-week training program that covers all areas of business operations, store maintenance procedures, and marketing/advertising. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Brown's provides operational specialists who bring with them technical expertise in all areas of business. We also have a staff of marketing, purchasing and financial specialists to assist you. |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | Brown's has designed a complete set of forms to facilitate sales accounting, cash control, inventory control, and cost analysis. You can also work with our cost control department and gain weekly insight into your store's profitability. |
Expansion Plans |
||
US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Carl's Jr. is known all through the Western U.S. as the place to go for premium quality burgers, specifically its 100% Angus hamburger Six Dollar Burger line.
At Hardee's® and Carl's Jr.® our brand sets us
apart from the competition. Our advertisements are created to be so bold
and memorable that they've been known to crash internet video servers.
Our taglines deliver bold statements and our visuals are designed to
keep viewers wanting more. EAT LIKE YOU MEAN IT.
Hardee's® and Carl's Jr.® have a strong track
record of successfully developing new premium products to lead the
category in taste, quality, and innovation. As an industry leader, we
have consistently out-delivered all other quick-service restaurants in
product development since our founding. Staying on top requires that we
continue to lead the way in the products we serve through taste,
quality, and innovation.
Brown's Chicken & Pasta is committed to controlled expansion of completely new store sites and the redevelopment of our current restaurant locations. This business practice encourages growth of locally based ownership and management of restaurants. All new franchises awarded will actually be two opportunities in one. The company is in an aggressive redevelopment stage as existing Brown's Chicken & Pasta restaurants are being remodeled and re-tooled to incorporate our new CHICAGO WAY sandwich brand. The introduction of CHICAGO WAY sandwiches to our existing restaurant operation has sparked new sales and customer traffic opportunities. Operating within the same site that houses our primary Brown's Chicken & Pasta restaurant concept, the CHICAGO WAY sandwich menu brings new daypart appeal to the location. Brown's traditional business is largely generated through the evening daypart. The CHICAGO WAY sandwich line opens the lucrative lunch and fringe daypart markets to the franchise. All future franchise development will be a combined Brown's Chicken & Pasta and THE CHICAGO WAY as a single dual-concept operation.