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Below is an in-depth analysis and side-by-side comparison of Taco Bell vs CRAVE including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $152,250 - $3,049,100 | $157,900 - $453,500 |
Franchise Fee | $25,000 - $45,000 | $35,000 |
Royalty Fee | 5.5% | 6% |
Advertising Fee | 4.25% | 2% |
Year Founded | 1962 | 2018 |
Year Franchised | 1964 | 2018 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Multi-unit Operations Background Restaurant, retail and/or gas convenience experience Geographically Desirable Open to locate in a strategic market and have local market knowledge Experience/skills Run a successfull business, with p/l responsibility, and development experience Team Builder Experience in staffing and retaining employees, demonstrated leadership skills A culture fit with taco bell Commitment to world class operations with strong recognition mindset Financial Strength Minimum of $750,000 liquid assets and $1,500,000 net worth | $100,000 Liquid Capital |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Available at headquarters, Additional training available | Ongoing Training Programs |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Real Estate Assistance Marketing Assistance Operational Support Systems in Place |
Marketing | Co-op advertising, National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After leaving the Marine Corps at 23, Glen Bell came home to San
Bernardino, California and opened a hot dog stand. But his real interest
was in alternative menu items, so he began selling tacos for 19 cents
from a side window of the hot dog stand. When the tacos proved as
popular as he had hoped, he started opening Taco Tia stands where tacos
were the stars of the menu. In 1962, Bell sold the Taco Tia brand to his
partners and opened the first Taco Bell in Downey, California.
Franchising began two years later. Taco Bell is the country's driving Mexican-propelled snappy administration eatery (QSR) mark. We serve made-to-request and adaptable tacos and burritos, among other craveable decisions, and are the primary QSR eatery to offer American Vegetarian Association (AVA)- confirmed menu items. Taco Bell and our more than 350 establishment associations work over 6,500 eateries throughout the United States that gladly serve around 40 million clients consistently.
Outside of our eateries, individuals can simply get to the Taco Bell mark through our Mobile Ordering and Payment App. In 2014, Taco Bell turned into the main QSR to dispatch a versatile application at eateries across the nation for both drive-through and feasting orders. Notwithstanding the portable application, individuals can arrange their most loved menu things by means of desktop on Ta.co or for conveyance through our association with DoorDash.
Crave began in 2018 and are unique and trendy fast casual BBQ and Hot Dog Joints, that offer BBQ sandwiches and sliders along with 100% All Beef Hot Dogs, Brats and Sausages grilled to perfection. You can top it anyway you like, with our array of toppings and of course add one of our delicious sides, such as baked fries or coleslaw. Crave also features a Self Serve Beer Wall! Customers can choose from the many beer options, as well as wine and cider. As much or little as you choose, it’s up to YOU!