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Updated RecentlyTaco Bell vs Cocina Mexican Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Taco Bell vs Cocina Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $152,250 - $3,049,100 | $191,600 - $239,400 |
| Franchise Fee | $25,000 - $45,000 | $18,000 |
| Royalty Fee | 5.5% | 5% |
| Advertising Fee | 4.25% | 3% |
| Year Founded | 1962 | 2003 |
| Year Franchised | 1964 | 2008 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Multi-unit Operations Background Restaurant, retail and/or gas convenience experience Geographically Desirable Open to locate in a strategic market and have local market knowledge Experience/skills Run a successfull business, with p/l responsibility, and development experience Team Builder Experience in staffing and retaining employees, demonstrated leadership skills A culture fit with taco bell Commitment to world class operations with strong recognition mindset Financial Strength Minimum of $750,000 liquid assets and $1,500,000 net worth | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Available at headquarters, Additional training available | Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee’s chosen Restaurant location. |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing | Co-op advertising, National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Taco Bell
After leaving the Marine Corps at 23, Glen Bell came home to San
Bernardino, California and opened a hot dog stand. But his real interest
was in alternative menu items, so he began selling tacos for 19 cents
from a side window of the hot dog stand. When the tacos proved as
popular as he had hoped, he started opening Taco Tia stands where tacos
were the stars of the menu. In 1962, Bell sold the Taco Tia brand to his
partners and opened the first Taco Bell in Downey, California.
Franchising began two years later. Taco Bell is the country's driving Mexican-propelled snappy administration eatery (QSR) mark. We serve made-to-request and adaptable tacos and burritos, among other craveable decisions, and are the primary QSR eatery to offer American Vegetarian Association (AVA)- confirmed menu items. Taco Bell and our more than 350 establishment associations work over 6,500 eateries throughout the United States that gladly serve around 40 million clients consistently.
Outside of our eateries, individuals can simply get to the Taco Bell mark through our Mobile Ordering and Payment App. In 2014, Taco Bell turned into the main QSR to dispatch a versatile application at eateries across the nation for both drive-through and feasting orders. Notwithstanding the portable application, individuals can arrange their most loved menu things by means of desktop on Ta.co or for conveyance through our association with DoorDash.
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About Cocina Mexican Grill
Cocina Mexican Grill, a fast growing, casual dine-in or take-out restaurant, specializing in the sale of fresh made-to-order Mexican food has begun selling franchises to accelerate growth. The founder of Cocina Mexican Grill, having 17 years of hands on restaurant industry has found the necessary mixture of ingredients and spices to make tasty Mexican food His expertise and ability to provide the highest quality premium food using the best ingredients and service has helped him grow his business to a successful multi-location operation. As our culture becomes more concerned with a healthy lifestyle, the desire for enjoying healthier versions of our favorite dishes has increased. This, combined with the ability to customize one's own meal, has opened up a completely new division of Mexican food restaurants, referred to commonly as "Mexican grills." Cocina Mexican Grill has the expertise and ability to reproduce its great taste and product consistently, every time, in all markets, and this is the key to long-term development for our brand-loyal customers and franchises. Cocina Mexican Grill has been operating, improving, and refining its system every day. The goal has always been to keep its customers happy. This franchise program will allow Cocina Mexican Grill to open business more quickly than would be possible through company expansion alone Build your future with Cocina Mexican Grill, an incredibly rewarding business opportunity. Please see www.cocinamexicangrill.com or call (615) 315-5900 for additional information.