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Below is an in-depth analysis and side-by-side comparison of Ruffin's Pet Centres vs Petland including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $300,500 - $1,065,500 |
Franchise Fee | $20,000 | $40,000 |
Royalty Fee | 4% | 4.5% |
Advertising Fee | 1% | - |
Year Founded | 1985 | 1967 |
Year Franchised | 1987 | 1971 |
Term Of Agreement | 5 years | 20 years |
Term Of Agreement | 5 years | 20 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-The-Job Training: up to 77 hours Classroom Training: 79 hours Additional Training: In-store training |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Number of Employees Required to Run: 18 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Ruffin's Pet Centre started in a small town in Southern Ontario. The founder of the company opened a retail outlet after observing first-hand the success of a discount pet food chain. By combining the best features of a pet store with the benefits of a pet food store - the store was an immediate success. The pet industry proved to a growing enterprise and led to franchising, with the first store sold in September 1986 in Grimsby, Ontario. Since then we have added a 10,000 sq ft warehouse, hundreds of private label products and the most comprehensive line of pet food in the industry. After decades of success Ruffin's continues to provide pet owners the best products, selection and price. Ruffin's also provides a fantastic opportunity for pet business ownership with two retail pet franchise concepts available. Overall Ruffin's is the number one choice for success with pets!