BurritoVille vs Sonic Drive In Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of BurritoVille vs Sonic Drive In including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
BurritoVille Franchise
Sonic Drive In Franchise
Investment $100,000 - $500,000$1,242,000 - $3,523,300
Franchise Fee $25,000$45,000
Royalty Fee 6%2.45-5%
Advertising Fee 2%3%
Year Founded 19921954
Year Franchised 20041959
Term Of Agreement -20 years
Term Of Agreement -20 years
Renewal Fee -10 years for $6K


Business Experience Requirements
 
BurritoVille Franchise
Sonic Drive In Franchise
Experience -
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner
    		•

    Financing Options
     
    BurritoVille Franchise
    Sonic Drive In Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment No/NoNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support
     
    BurritoVille Franchise
    Sonic Drive In Franchise
    Training *Our proven training program will teach you everything you need to know in order to operate your new restaurant. *You'll receive in-depth training that will consist of practical and on-site training. This training covers a full range of pertinent topics on the BurritoVille concept. On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location
    Support *The minute you become part of our family, you will receive full support from our field consultants. *As a Franchisee, you will have support before, during and after you open your restaurant Regularly scheduled meetings, product tasting and updated methods of operating are an integral part of your Franchise. *Continuing research and menu development *On-going product sourcing * We will work with you to find a suitable location for your restaurant *We will assist you in lease negotiations *We will provide you with design and construction as well as guide you to the right equipment suppliers Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
    Marketing *Your restaurant will enjoy comprehensive marketing programs including promotions and point-of-sale materials *Our marketing experience will guide you through all marketing activities *Your restaurant will benefit from our many levels of advertising Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app
    Operations - International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    Expansion Plans
     
    BurritoVille Franchise
    Sonic Drive In Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion NoNo

    Company Overviews

    About BurritoVille

    BurritoVille is a "Fresh-Mex", fast-casual, quick serve restaurant concept with the core menu items consisting of oversized burritos, quesadillas, tacos, and a complete Mexican menu. The concept of BurritoVille was developed from the northern California cuisine known as "Mission Style Mexican," and uses no pork, lard or frozen products. All items are made fresh from scratch, including chicken, beef, grilled vegetables, and all salsas, as well as 7 varieties of tortilla, which is unique in the QSR Mexican marketplace. The BurritoVille menu is all made to order and is high quality, fresh and affordable with an emphasis on healthier better-for-you menu items. In addition, BurritoVille has a large variety of vegetarian offerings and most items can be made dairy-free. At Burritoville, we believe that successful franchising is a partnership between headquarters and owner/operators. We're here to offer our years of experience and know-how in the food service and restaurant industry to our franchisee partners. Together we ensure the finest retail dining experience possible for customers across the country. Our goal is to achieve high average unit volume in densely populated areas. This goal can be achieved with BurritoVille's fast-casual approach within an exciting quick-casual atmosphere. With a commitment to excellent customer service, high quality and fresh ingredients, BurrittoVille garners between a $7.25 and $8.50 customer check average. In addition, BurritoVille has retained a renowned restaurant designer who has created some of the nation's hottest restaurant concepts.

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

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