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Updated RecentlyWhy USA vs Coldwell Banker Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Why USA vs Coldwell Banker including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $17,000 - $103,400 | $23,500 - $70,100 |
| Franchise Fee | N/A | $13,000 - $25,000 |
| Royalty Fee | Varies | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1988 | 1906 |
| Year Franchised | 1989 | 1982 |
| Term Of Agreement | 3 years | 10 years |
| Term Of Agreement | 3 years | 10 years |
| Renewal Fee | - | Varies |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | Yes/Yes |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | 2 conferences per year, monthly tele-conferences | Ongoing training at other locations & via the Internet |
| Support | Meetings, Internet, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations |
| Marketing | Co-op advertising, Ad slicks | Ad slicks, National media, Regional advertising |
| Operations |
5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Why USA
Why USA was founded in 1988 and began franchising in 1989. The company utilizes a flat-fee commission system as well as its own sales program. It now has locations throughout the United States and is based in Cedar Rapids, Iowa.
About Coldwell Banker
In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.
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#278 in Franchise 500 for 2021. Not in Franchise 500 for 2021.