|
Below is an in-depth analysis and side-by-side comparison of Why USA vs Better Homes Realty including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $17,000 - $103,400 | $61,500 |
Franchise Fee | N/A | $9,950 |
Royalty Fee | Varies | Varies |
Advertising Fee | - | - |
Year Founded | 1988 | 1964 |
Year Franchised | 1989 | 1975 |
Term Of Agreement | 3 years | 5 years |
Term Of Agreement | 3 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
||
Experience | - | - |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | Yes/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
||
Training | 2 conferences per year, monthly tele-conferences | Available at headquarters, Available at franchisee's location |
Support | Meetings, Internet, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet |
Marketing | Co-op advertising, Ad slicks | Co-op advertising, Ad slicks |
Operations |
5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
10% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
||
US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Why USA was founded in 1988 and began franchising in 1989. The company utilizes a flat-fee commission system as well as its own sales program. It now has locations throughout the United States and is based in Cedar Rapids, Iowa.
In 1964 a group of independent real estate brokerage offices in the Walnut Creek, California, area came together to do business as Better Homes Realty. The company began adding offices throughout Contra Costa County, California, and in 1975 Better Homes Realty obtained a franchise license to expand the concept in California. The company has been franchising nationally since 1981.