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Below is an in-depth analysis and side-by-side comparison of Hardee's vs Mooyah including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,454,000 - $2,046,000 | $403,750 - $639,100 |
Franchise Fee | $25,000 - $35,000 | $40,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 5.5% | 3% |
Year Founded | 1961 | 2007 |
Year Franchised | 1962 | 2007 |
Term Of Agreement | 20 years | 10 years+5+5 |
Term Of Agreement | 20 years | 10 years+5+5 |
Renewal Fee | Varies | - |
Business Experience Requirements |
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Experience | The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Prefer multi-unit restaurant operations and/or development experience. The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Clear understanding of the markets that you would be developing. Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant. MOOYAH requires you to have a minimum net worth of approximately $500,000. And minimum liquid cash of approximately $200,000. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Available at franchisee's location, 8 weeks management training & at grand opening | Available at headquarters: 2 weeks. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |