Smoothie King vs TCBY Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Smoothie King vs TCBY including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Smoothie King Franchise
TCBY Franchise
Investment $269,550 - $845,985$330,000 - $435,000
Franchise Fee $30,000$35,000
Royalty Fee 6%6%
Advertising Fee 3%2%
Year Founded 19871981
Year Franchised 19881982
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements

 
Smoothie King Franchise
TCBY Franchise
Experience
  • General business experience
  • Marketing skills

  • Industry experience
  • General business experience
  • Marketing skills

  • Financing Options

     
    Smoothie King Franchise
    TCBY Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support

     
    Smoothie King Franchise
    TCBY Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Co-op advertising, Ad slicks, National mediaAd slicks, National media, Regional advertising
    Operations 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 9

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.


    Expansion Plans

     
    Smoothie King Franchise
    TCBY Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Smoothie King

    When visits to various doctors did little to relieve the allergies Steve Kuhnau was suffering from, the nurse began reading up on nutrition, hoping a change in diet would help his symptoms. Once he began eating fresh foods and cutting fat out of his diet, Kuhnau started feeling better. His next task was to find a way to tackle the midday fatigue caused by hypoglycemia. Using his nursing expertise and the drink mixing experience he gained as a soda jerk in high school, Kuhnau began experimenting with high protein drinks. The resulting product combined fresh fruits, vitamins and other supplements and inspired the creation of Kuhnau's company, Smoothie King.
    Each Smoothie King store sells smoothies and a variety of vitamins, minerals, low fat snacks and nutritional supplements. Offering 40 percent off its initial franchise fee agreements for the first 40 agreements in 2013 IN St. Louis.

    The total investment necessary to begin operation of a traditional Smoothie King Business ranges from for an end-cap or in-line location, $269,550 to $545,035, and for a free-standing drive-thru location, $577,100 to $845,985. This includes $28,250 to $36,990 that must be paid to the franchisor.
    If you sign an Area Development Agreement, you also must pay the franchisor a development fee of $12,500 for each Smoothie King franchise you commit to develop after the first franchise. You must develop a minimum of 5 Smoothie King Businesses under the Area Development Agreement.
    Veteran Incentives  20% off franchise fee
    ""  "Entrepreneur

    #14 in Franchise 500 for 2020.
    #19 in Franchise 500 for 2021.







    About TCBY

    TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
     
    TCBY is the original and most well-known frozen yogurt brand, leading the market in nutrition, taste and product quality. Serving communities nationwide for 40 years, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has over 250 franchise locations worldwide, offers an extensive product line, with most yogurt flavors in varieties that are low in fat, nonfat, or no sugar added. TCBY launched its unique frozen yogurt classification "Super FroYo" in 2011, which is still the most nutritious frozen yogurt product available in the market, as well as was the first brand to market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas.