Smoothie King vs MaggieMoo's Ice Cream & Treatery Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Smoothie King vs MaggieMoo's Ice Cream & Treatery including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Smoothie King Franchise
MaggieMoo's Ice Cream & Treatery Franchise
Investment $269,550 - $845,985$225,000 - $375,000
Franchise Fee $30,000$33,000
Royalty Fee 6%6%
Advertising Fee 3%-
Year Founded 19871996
Year Franchised 19881997
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -$5K


Business Experience Requirements
 
Smoothie King Franchise
MaggieMoo's Ice Cream & Treatery Franchise
Experience
  • General business experience
  • Marketing skills

  • Industry and business experience preferred
    		•

    Financing Options
     
    Smoothie King Franchise
    MaggieMoo's Ice Cream & Treatery Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Smoothie King Franchise
    MaggieMoo's Ice Cream & Treatery Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Co-op advertising, Ad slicks, National mediaCo-op advertising, Ad slicks
    Operations 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 9

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    		 International franchisees required to buy multiple units/master licenses; 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    Expansion Plans
     
    Smoothie King Franchise
    MaggieMoo's Ice Cream & Treatery Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Smoothie King

    When visits to various doctors did little to relieve the allergies Steve Kuhnau was suffering from, the nurse began reading up on nutrition, hoping a change in diet would help his symptoms. Once he began eating fresh foods and cutting fat out of his diet, Kuhnau started feeling better. His next task was to find a way to tackle the midday fatigue caused by hypoglycemia. Using his nursing expertise and the drink mixing experience he gained as a soda jerk in high school, Kuhnau began experimenting with high protein drinks. The resulting product combined fresh fruits, vitamins and other supplements and inspired the creation of Kuhnau's company, Smoothie King.
    Each Smoothie King store sells smoothies and a variety of vitamins, minerals, low fat snacks and nutritional supplements. Offering 40 percent off its initial franchise fee agreements for the first 40 agreements in 2013 IN St. Louis.

    The total investment necessary to begin operation of a traditional Smoothie King Business ranges from for an end-cap or in-line location, $269,550 to $545,035, and for a free-standing drive-thru location, $577,100 to $845,985. This includes $28,250 to $36,990 that must be paid to the franchisor.
    If you sign an Area Development Agreement, you also must pay the franchisor a development fee of $12,500 for each Smoothie King franchise you commit to develop after the first franchise. You must develop a minimum of 5 Smoothie King Businesses under the Area Development Agreement.
    Veteran Incentives  20% off franchise fee
    ""  "Entrepreneur

    #14 in Franchise 500 for 2020.
    #19 in Franchise 500 for 2021.







    About MaggieMoo's Ice Cream & Treatery

    We are currently expanding nationwide, but have approved sites and immediate opportunities in the following areas of the country: Cincinnati, OH Simpsonsville, SC Charleston, SC Oklahoma City, OK Boise, ID NY Metro Northern Virginia Topeka, KS Call 1-800-524-6444 for more information about these areas.