Smoothie King vs Swirls and Twirls Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Smoothie King vs Swirls and Twirls including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Smoothie King Franchise
Swirls and Twirls Franchise
Investment $269,550 - $845,985$335,000 - $664,750
Franchise Fee $30,000$30,000
Royalty Fee 6%6%
Advertising Fee 3%-
Year Founded 19872011
Year Franchised 19882012
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements

 
Smoothie King Franchise
Swirls and Twirls Franchise
Experience
  • General business experience
  • Marketing skills
  • We are looking for highly self-motivated business minded people searching for independent ownership. We look for franchisees that are outgoing and dedicated to building connections within the community. Our franchisees must also be financially qualified. We have multi-unit opportunities available for those who fulfill specific qualifications.


    Financing Options

     
    Smoothie King Franchise
    Swirls and Twirls Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Smoothie King Franchise
    Swirls and Twirls Franchise
    Training -

    You will receive 10 days of training at our location in West Islip, New York covering Swirls and Twirls Systems and Procedures, Food Safety, Customer Service, Finance, Administrative procedures and Local Store Marketing.

    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives

    Swirls and Twirls provides its franchisees with support from site selection approvals to store opening assistance, training, ongoing consultation, marketing programs and materials, new products and more.

    Marketing Co-op advertising, Ad slicks, National media-
    Operations 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 9

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Smoothie King Franchise
    Swirls and Twirls Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Smoothie King

    When visits to various doctors did little to relieve the allergies Steve Kuhnau was suffering from, the nurse began reading up on nutrition, hoping a change in diet would help his symptoms. Once he began eating fresh foods and cutting fat out of his diet, Kuhnau started feeling better. His next task was to find a way to tackle the midday fatigue caused by hypoglycemia. Using his nursing expertise and the drink mixing experience he gained as a soda jerk in high school, Kuhnau began experimenting with high protein drinks. The resulting product combined fresh fruits, vitamins and other supplements and inspired the creation of Kuhnau's company, Smoothie King.
    Each Smoothie King store sells smoothies and a variety of vitamins, minerals, low fat snacks and nutritional supplements. Offering 40 percent off its initial franchise fee agreements for the first 40 agreements in 2013 IN St. Louis.

    The total investment necessary to begin operation of a traditional Smoothie King Business ranges from for an end-cap or in-line location, $269,550 to $545,035, and for a free-standing drive-thru location, $577,100 to $845,985. This includes $28,250 to $36,990 that must be paid to the franchisor.
    If you sign an Area Development Agreement, you also must pay the franchisor a development fee of $12,500 for each Smoothie King franchise you commit to develop after the first franchise. You must develop a minimum of 5 Smoothie King Businesses under the Area Development Agreement.
    Veteran Incentives  20% off franchise fee
    ""  "Entrepreneur

    #14 in Franchise 500 for 2020.
    #19 in Franchise 500 for 2021.







    About Swirls and Twirls

    Swirls and Twirls was created to be the ultimate healthy indulgence and the most innovative self-serve frozen yogurt experience out there. We are all about promoting creative expression - in all forms.
    Every Swirls and Twirls Franchise is: Fun, simple, highly scalable Unique, creative, completely innovative Owner operated, absentee operated or semi-absentee operated Requires minimal inventory and a low payroll roster Includes comprehensive training and support Our shops Our upscale and contemporary shops are designed to provide our guests with an atmosphere that promotes fun and creativity while encouraging independence and nutritious eating habits. Every Swirls and Twirls boast a vibrant and unique interior, striking architectural lighting, music from a state-of-the-art sound system, a warm and inviting interior, and free Wi-Fi. Leveraging technology to enhance the Swirls experience, on-site touch screens have been incorporated into every shop. One provides easy access to ingredient, nutrition and allergy information while the other, a 55" live Facebook monitor, allows customers to post status updates and photos, and see them appear online instantly. Our Products All of our premium yogurt flavors are kosher and include gluten-free, non-fat, low-fat, no sugar added, dairy-free varieties, and are as low as 70 calories per ½ cup serving. Every one of our shops features eight dual yogurt dispensers with a third handle in the middle that allows customers to create a most unexpected, uniquely swirled flavor. With 24 flavors on tap and 50+ toppings available all the time, visitors are only limited by their own imaginations. In addition to our one-of-a-kind in-store experience, our new Swirls To Go products are growing in popularity and are flying out of all of our shops faster than we ever could have imagined. Our grab-and-go and easily customized products include: Swirl Quarts - Their favorite Swirls flavors in pre-packaged quarts Swirl Cakes - Birthday, anniversary or special occasion frozen yogurt cakes Swirlwiches - Soft serve cookie sandwiches, with or without toppings Swirls Cannoli - Swirls frozen yogurt hand piped into a fresh baked cannoli shell topped with mini chocolate chips. The Opportunity Starting a franchise with Swirls and Twirls allows you to capitalize on our proven business model and our tremendously growing momentum in this expanding $14 billion dollar industry. Over the last 18 months we’ve opened 9 new shops, with 3 more on the way, and plans in the works for expansion into NYC, NJ and Boston. We are dedicated to providing you the systems, training, and tools that we have developed and refined over the years, to grow your business within the thriving market segment of self serve frozen yogurt. We provide our guests with a fun, creative, family and eco-friendly environment and products that are made with the highest quality ingredients at every store. As a franchisee, you’ll receive the benefit of our brand recognition and our support, beginning with site selection and training thru ongoing operational, research and development and marketing efforts. We will be your champion every step of the way.