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Updated RecentlySmoothie King vs sweetFrog Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Smoothie King vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $269,550 - $845,985 | $95,600 - $477,500 |
| Franchise Fee | $30,000 | $15,000 - $30,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 3% | 1.5% |
| Year Founded | 1987 | 2009 |
| Year Franchised | 1988 | 2012 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 9
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). |
Expansion Plans |
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| US Expansion | Yes | No |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Smoothie King
When visits to various doctors did little to relieve the allergies Steve Kuhnau was suffering from, the nurse began reading up on nutrition, hoping a change in diet would help his symptoms. Once he began eating fresh foods and cutting fat out of his diet, Kuhnau started feeling better. His next task was to find a way to tackle the midday fatigue caused by hypoglycemia. Using his nursing expertise and the drink mixing experience he gained as a soda jerk in high school, Kuhnau began experimenting with high protein drinks. The resulting product combined fresh fruits, vitamins and other supplements and inspired the creation of Kuhnau's company, Smoothie King.
Each Smoothie King store sells smoothies and a variety of vitamins, minerals, low fat snacks and nutritional supplements.
Offering 40 percent off its initial franchise fee agreements for the first 40 agreements in 2013 IN St. Louis.
The total investment necessary to begin operation of a traditional Smoothie King Business ranges from for an end-cap or in-line location,
$269,550 to $545,035, and for a free-standing drive-thru location,
$577,100 to $845,985. This includes $28,250 to $36,990 that must be paid
to the franchisor.
If you sign an Area Development Agreement, you also
must pay the franchisor a development fee of $12,500 for each Smoothie King franchise you commit to develop after the first franchise. You
must develop a minimum of 5 Smoothie King Businesses under the Area
Development Agreement.
Veteran Incentives 20% off franchise fee
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#14 in Franchise 500 for 2020.
#19 in Franchise 500 for 2021.
About sweetFrog
Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.
The total investment necessary to begin operation of a sweetFrog Shop is
$231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000
for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue
and $122,400 - $219,300 for a Truck.
#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe