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Below is an in-depth analysis and side-by-side comparison of Red Hot & Blue vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $380,700 - $1,000,000 | $1,249,362 - $3,088,747 |
Franchise Fee | $45,000 | $40,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 2.5% |
Year Founded | 1988 | 1983 |
Year Franchised | 1990 | 2011 |
Term Of Agreement | 20 years | Term of agreement not renewable |
Term Of Agreement | 20 years | Term of agreement not renewable |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Field operations/evaluations | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Ad slicks, National media, Regional advertising | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
Operations |
60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 60 Absentee ownership of franchise is NOT allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
We've attracted successful multi-unit franchisees and owners from such brands as Melting Pot, Papa Murphy's, Pizza Hut, Burger King, Hard Times Cafe, and Holiday Inn. Clearly, they know a winning system when they see it. � Exceptional sales-to-investment ratio � 20 Years as a National BBQ Chain in markets such as Texas, N. Carolina, and Washington, DC � Leader in the exploding BBQ Category � Multi-Award Winning, Nationally recognized Restaurants and Sauces