Martinizing Dry Cleaning vs ImageFirst Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Martinizing Dry Cleaning vs ImageFirst including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Martinizing Dry Cleaning Franchise
ImageFirst Franchise
Investment $419,650 - $730,525$140,000 - $200,000
Franchise Fee $69,500N/A
Royalty Fee 6%-
Advertising Fee 1%-
Year Founded 1949-
Year Franchised 1949-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $1K-


Business Experience Requirements
 
Martinizing Dry Cleaning Franchise
ImageFirst Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Martinizing Dry Cleaning Franchise
    ImageFirst Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/No-/-
    Start-up Costs Yes/No-/-
    Equipment Yes/No-/-
    Inventory Yes/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Martinizing Dry Cleaning Franchise
    ImageFirst Franchise
    Training On-The-Job Training: 120 hours Classroom Training: 40 hours Additional Training: At existing franchised plant -
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 4

    Absentee ownership of franchise is allowed. (99% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Martinizing Dry Cleaning Franchise
    ImageFirst Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Martinizing Dry Cleaning

    Martinizing Dry Cleaning franchise is well suited for individuals who typically want to develop multiple units. They wish to work on their business rather than in their dry cleaning business
    Territory
    Single and exclusive multi-unit development areas are available to develop upscale full-service plants, satellite stores, and route service.
    Investment
    The typical total investment for a Martinizing Dry Cleaning business is $385,000 of which 75% may be financed.
    Advantages
    You do not need to invent this solid, recession resistant business. We’ve helped hundreds of individuals just like you achieve their dreams in the incredibly stable dry cleaning business.
     Time Frame
    The typical time to open your first dry cleaning store after acceptance of your site is 3 to 6 months.
     Financial Requirements
    Net worth of $400,000 with liquid assets of $125,000
     Franchisee’s Initial Role
    Initially you will manage a few employees (typically 4-5) and focus on providing the ultimate in quality and customer service in growing the business.
     Franchisee’s Long Term Role
    Shortly after opening store one you will begin networking within the market and initiate further growth through additional plants, satellite stores, and route services.

    Veteran Incentives  $5,000 off franchise fee

    "Entrepreneur
    #332 in Franchise 500 for 2020.



    About ImageFirst

    Founded in 1967, ImageFIRST is the largest and fastest growing national linen rental and laundry service provider specializing in serving the healthcare market.