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Updated RecentlyIndigo Joe's vs La Madeleine Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Indigo Joe's vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,200,000 - $1,300,000 | $1,249,362 - $3,088,747 |
| Franchise Fee | $30,000 | $40,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 1.5% | 2.5% |
| Year Founded | 1994 | 1983 |
| Year Franchised | 2002 | 2011 |
| Term Of Agreement | 10 years +10 | Term of agreement not renewable |
| Term Of Agreement | 10 years +10 | Term of agreement not renewable |
| Renewal Fee | $10K | - |
Business Experience Requirements |
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| Experience | - | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | Prior to the opening of the store, it is essential to successfully complete Indigo Joe's intensive 6-week franchise training program. This program will educate the franchise owner in all aspects of restaurant operations as well as provide him or her with all the necessary tools. Topics that will be covered include customer service, preparation of Indigo Joe's menu items, quality and food portion control, beverage and inventory management, cost control, employee hiring and scheduling, store safety guidelines, management tools and systems, turnover reduction and budgeting and forecasting. Store Opening training is provided for 7 days prior to the opening date and until 7 days after. This training is a more "hands on" approach to managing and successfully running an Indigo Joe's restaurant. | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours |
| Support | Indigo Joe's provides on-going operational support through their field service representatives | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Indigo Joe's
Indigo Joe's Sports Pub & Restaurant is no average sports bar and grill but most importantly, a family oriented restaurant. It is committed to being the very best place for fans to view their favorite sports teams. Team banners are grouped by conference and region and many customers enjoy the 'coaches wall', which includes customized, autographed pictures of some of the most famous sports figures to date. The franchise allows for multiple revenue opportunities which includes in-store, take out and catering sales. The multiple-unit organization is backed by a franchise training and ongoing support program. The franchise owner will benefit from our Corporate Support Team which will provide the introductory training program, on going support in operations and marketing and advertising. Indigo Joe's understands the importance of Marketing and Advertising in becoming successful and in creating brand recognition. Attention to details keeps the customer happy and encourages him to tell others about his experience. This franchise program allows for multiple revenue opportunities including in-store, take-out and catering sales. The multiple unit organization is backed by franchise training and an ongoing support program.
About La Madeleine
- Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
- Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
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