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Updated RecentlyBetween Rounds Bakery Sandwich Cafe vs Mrs. Fields Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Between Rounds Bakery Sandwich Cafe vs Mrs. Fields including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $313,000 - $416,000 | $166,806 - $410,500 |
| Franchise Fee | $22,500 - $25,000 | $30,000 |
| Royalty Fee | 5% -7% | 6% |
| Advertising Fee | up to 2% | - |
| Year Founded | 1990 | 1977 |
| Year Franchised | 1992 | 1990 |
| Term Of Agreement | 10 years | 7 years |
| Term Of Agreement | 10 years | 7 years |
| Renewal Fee | $3.6K | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad slicks, National media |
| Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Between Rounds Bakery Sandwich Cafe
When Jerry Puiia moved from New York to Connecticut he knew something wasn't right--there were no bagel shops. With the help of his brother Joe, Puiia opened The Bagel Stop in Hartford, Connecticut, in 1990. When the company began franchising in 1992, its name changed to Between Rounds. Between Rounds shops combine a bagel shop and a catering service with two of the most profitable sections in a supermarket--the deli and the bakery.
About Mrs. Fields
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.