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Updated RecentlyNathan's Famous vs Mooyah Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Nathan's Famous vs Mooyah including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $43,000 - $1,071,360 | $403,750 - $639,100 |
| Franchise Fee | $30,000 | $40,000 |
| Royalty Fee | 5.5% | 6% |
| Advertising Fee | 2% | 3% |
| Year Founded | 1916 | 2007 |
| Year Franchised | 1988 | 2007 |
| Term Of Agreement | 20 years | 10 years+5+5 |
| Term Of Agreement | 20 years | 10 years+5+5 |
| Renewal Fee | 50% of franchise fee | - |
Business Experience Requirements |
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| Experience | The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Prefer multi-unit restaurant operations and/or development experience. The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Clear understanding of the markets that you would be developing. Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant. MOOYAH requires you to have a minimum net worth of approximately $500,000. And minimum liquid cash of approximately $200,000. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | Yes/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Available at headquarters: 2 weeks. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, |
| Marketing | Co-op advertising | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations |
60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 14 Absentee ownership of franchise is allowed. (65% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Nathan's Famous
Franchising is a business concept that allows qualified investors to become part of an established, existing “system.” A good way to look at franchising is, you’re in business for yourself, but not by yourself. Strategically, this provides many benefits under a brand name that has consumer awareness and equity.
Nathan’s has taken this basic premise and redefined it to exceed the most stringent business criteria of today’s investor.
Nathan’s offers a wide range of restaurant designs and customized equipment, thereby offering business opportunities to qualified candidates regardless of space constraints or investment limitations.
The estimated initial investment for a BMP Operation ranges from
$43,000 to $86,300, including an initial license fee of $7,500. If you
want to add an “Arthur Treacher’s” BMP Operation to your new or existing
food service establishment, the additional estimated initial investment
will be from $34,404 to $81,486, including an initial license fee of
$7,500.
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#78 in Gator's Top franchises
#286 in Franchise 500 for 2020.
About Mooyah
MOOYAH...a distinctive new opportunity.
One of the first things people say is "What is a MOOYAH?" Rich Hicks and Todd Istre, co-founders of MOOYAH, have the answer -"Just Burgers. Just Fries. Just Better." Simply put, MOOYAH is dedicated to serving the best burgers and fries you have ever tasted.
MOOYAH is built to be a leading force in the "fast casual" dining industry. The restaurant has a clean, crisp and cool atmosphere with excellent Guest service and a contagious amount of energy. Plus, the restaurant's menu board is as simple as it gets, offering only burgers, fries, and to satisfy the occasional sweet tooth, thick and frosty shakes. Every MOOYAH hamburger is made to order with 100 percent fresh America beef and daily baked buns. From the moment Guests enter the door, their five senses are overwhelmed with the "MOOYAH" experience.
With such a simple and exciting restaurant concept, the founders decided to make the business side of MOOYAH just as attractive. By thinking through everything from the broad appeal of hamburgers and simplicity of operations to real estate availability, MOOYAH is creating positive relationships between its key stakeholders, franchisees and employees. MOOYAH is always searching for new, well-qualified franchisees who share its passion for serving Guests the greatest hamburger and french fry they have ever tasted.
Come indulge in the MOOYAH experience.
#92 in Gator's Top franchises.