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Updated RecentlyJo to Go vs Mrs. Fields Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Jo to Go vs Mrs. Fields including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $82,500 - $786,000 | $166,806 - $410,500 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 7% | 6% |
| Advertising Fee | - | - |
| Year Founded | 1998 | 1977 |
| Year Franchised | 2001 | 1990 |
| Term Of Agreement | 15 years | 7 years |
| Term Of Agreement | 15 years | 7 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad slicks, National media |
| Operations |
100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Jo to Go
It's the People That Make the Support Superior - The people at the Jo To Go Coffee - Franchise Support Center offices are all committed to supporting and growing our franchise system. They are dedicated and willing people that were found using the same hiring system we share with our franchisee partners.Jo To Go Coffee offers robust support from a collection of bright and talented professionals across marketing & advertising, real estate, graphic design, accounting, operations, training and franchise sales. Getting answers and assistance, even from the officers of the company, is only a phone call, email or a visit away. We look forward to meeting and serving you!
About Mrs. Fields
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.