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Updated RecentlySears Carpet & Upholstery Care vs Advanced Degree Carpet Cleaning Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Sears Carpet & Upholstery Care vs Advanced Degree Carpet Cleaning including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $76,500 - $433,300 | $53,070 - $72,390 |
| Franchise Fee | $5,000 - $95,000 | $22,000 |
| Royalty Fee | 8% | 5% |
| Advertising Fee | - | Brand Fund: 3% / Mo; Local Requirement: $500 / Mo |
| Year Founded | 1992 | 2014 |
| Year Franchised | 1999 | 2019 |
| Term Of Agreement | 10 years | 7 years +5+5+5 |
| Term Of Agreement | 10 years | 7 years +5+5+5 |
| Renewal Fee | $2.5K | 75% of then current Franchise Fee |
Business Experience Requirements |
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| Experience | It takes great people to build a great business! We’re looking for smart, motivated perfectionists who want to grow their own business while becoming an important part of a team committed to building the most respected brand in the carpet, tile and upholstery cleaning industry. Are you passionate about delivering exceptional customer service? Would it energize you to improve the lives of your customers by changing how they feel about their home or business? If so, you may be a great fit for this opportunity. While we plan to build a national presence, our initial focus for franchise sales is in Pennsylvania (Philadelphia, Montgomery County and Bucks County) and southern New Jersey. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | -/No |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | Your training begins with the Advanced Degree Carpet Cleaning MBA, an intense week-long class covering everything you’ll need to know to get your business off the ground. This includes service operations and maintenance, the science of cleaning, sales and marketing and training in our technology infrastructure. We follow that up by sending a home office senior technician to work with you in your territory for three days in order to solidify the concepts from your MBA as you start to build your business. As you operate, you’ll have our detailed Operations Manual and a video library available for reference as well as phone support with the home office during business hours. If needed, additional training in your territory can be procured. |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | We’ve built a great business, and we’re committed to building a great family of successful franchisees. To do this, we’re focused on delivering the best support infrastructure available. This includes our intense initial training, as well as: - An extensive video and documentation library, along with business hour phone support - Use of our proprietary, end-to-end customer relationship management system - Instruction, assistance and materials for implementing our proven marketing strategy |
| Marketing | Co-op advertising, Ad slicks, National media | Advanced Degree Carpet Cleaning’s marketing strategy involves three channels: digital marketing, (local or national) mass media, and direct customer or influencer contact. We’ll provide support for you in all of these areas, and in several, we’ll take care of it for you. With digital marketing, we’ll maintain an SEO optimized, high quality website that will include general pages that apply to all Advanced Degree locations and location specific pages that will apply to your territories alone. We’ll maintain all the web pages and the search optimization as part of our Brand Fund activities. We’ll also run pay per click (PPC) ads for you in your local area as part of the Brand Fund. Finally, we’ll maintain a social media presence on Facebook for the entire network. Mass media (TV, radio, print and billboards) will be potential pieces of your local marketing, and we’ll provide ad content and scripts that you can place. Finally, we’ll provide scripts and marketing materials to use when direct selling to customers and referral partners. |
| Operations |
Franchise can be run from home. 35% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 10
Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) | The carpet cleaning market segment is growing, and is estimated at around $5 billion today. Customers are frustrated by the many rush in / rush out or gimmicky services they see and are looking for a high-end solution. The Advanced Degree Carpet Cleaning opportunity delivers super-premium services along multiple product areas, including: - Carpet cleaning - Tile and grout cleaning (ceramic, natural stone and linoleum) - Upholstery cleaning - Emergency water extraction - Wood floor deep cleaning (available once a franchisee has mastered the core services) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Sears Carpet & Upholstery Care
Sears has been America's iconic brand for more than 125 years. We are the nation's largest provider of home services with more than 13 million service & installation calls made annually. It's no wonder why America's homeowners look to Sears as their "trusted advisor". Now you can be part of the Sears story. We are looking for entrepreneurs who want to own & operate their own franchise business. Armed Forces Veterans - 10% discount on franchise fee.
About Advanced Degree Carpet Cleaning
We are different. Advanced Degree Carpet Cleaning offers a premium
opportunity in the carpet cleaning franchise industry.
With our proven, highly differentiated business model, commitment to delivering superior
services and dedication to our franchisees’ growth, there is practically no limit to the potential
of your business. We’ve posted strong, consistent year over year growth while competing
against major brands and independent providers alike, and we’ll prepare you for success as
well.
The Advanced Degree Carpet Cleaning franchise opportunity offers an elite service capable of
commanding premium pricing, a scalable, quality-focused business with an affordable initial
investment and the ability to begin operations from your own home. You’ll be able to take
advantage of established relationships with suppliers and will benefit from a supportive and
collaborative culture.
Finally, this opportunity exists in a market segment that is growing, and is estimated at around
$5 billion today. Customers are frustrated by the many rush in / rush out or gimmicky services
they see and are looking for a high-end solution. The Advanced Degree Carpet Cleaning
opportunity delivers super-premium services along multiple product areas, including:
- Carpet cleaning
- Tile and grout cleaning (ceramic, natural stone and linoleum)
- Upholstery cleaning
- Emergency water extraction
- Wood floor deep cleaning (available once a franchisee has mastered the core services)