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Below is an in-depth analysis and side-by-side comparison of Automotive Maintenance Solutions vs Honest-1 Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $118,100 - $175,600 | $206,650 - $659,150 |
Franchise Fee | $25,000 | $45,000 |
Royalty Fee | 7%/mo. | 6% |
Advertising Fee | - | 1% |
Year Founded | 1962 | 2003 |
Year Franchised | 2002 | 2003 |
Term Of Agreement | 7 years | 20 |
Term Of Agreement | 7 years | 20 |
Renewal Fee | - | 25% of franchise fee at the time of renewal |
Business Experience Requirements |
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Experience | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Two generations of the Sheldrick family have contributed to the success of the system. After the first location opened in the 60s, people have learned a lot about quality automotive service. Back then, the Sheldricks had to teach people about the value of regular automotive maintenance services, in general. Now, our reputation is so solid, we grow our business daily by word-of-mouth! The Sheldricks were not planning to sell just any common oil change. They researched the market and the competition and decided that performing complete automotive maintenance actually increased the performance of their customers vehicles. Our market holds over $70 Billion in Un-Performed maintenance service! Think of the potential for AMS locations to capture this business. From its inception, AMS has built a structured system that will enable each franchisee to maximize their potential. Our goal is not just to sell franchises, we want you to be successful! We invite you to compare the AMS franchise system to other opportunities and make an intelligent choice. It is our hope that you will see that we are offering more than a product to sell, we are offering a franchise system that works because our structure is built on a sound foundation of integrity and quality.
Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.