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Below is an in-depth analysis and side-by-side comparison of Dippin' Dots vs Baskin-Robbins including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $112,204 - $366,950 | $123,952 - $558,830 |
Franchise Fee | $15,000 | $12,500 - $25,000 |
Royalty Fee | Varies | 5.9% |
Advertising Fee | Varies | 5% |
Year Founded | 1988 | 1945 |
Year Franchised | 2000 | 1948 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | Varies | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | On-The-Job Training: 12 hours Classroom Training: 19 hours | On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Field Operations Site Selection Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Ad Templates Social media SEO Website development Email marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Research biotechnologist Curt Jones used his expertise in cryogenic freezing processes to find new ways to produce ice cream. After nearly a year of experimenting with the idea of flash-freezing his family's homemade ice cream, Jones created and sold his first cups of Dippin' Dots ice cream in 1988. Because of Jones' flash-freezing process, Dippin' Dots ice cream forms into little balls (hence the term 'dots'), but unlike freeze-dried products, the ice cream can still melt.
Seeking new franchise units Worldwide.
As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's.