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Below is an in-depth analysis and side-by-side comparison of Woody's Chicago Style vs Steak n Shake including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $58,600 - $394,000 | $672,000 - $1,835,000 |
Franchise Fee | N/A | $25,000 - $40,000 |
Royalty Fee | 6% | 5.5% |
Advertising Fee | - | - |
Year Founded | 1990 | 1934 |
Year Franchised | 1991 | 1945 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $2K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf. |
Marketing | - | � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. |
Operations |
6% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 3
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Woody's has many types of operation: Class A Franchise *Propane or electric format *Highly mobile *Operates without on-site utilities *Moderate to high volume *Trailer included Class B Franchise *High volume capacity *Greater presence *Propane or electric format *Limited Mobility *Trailer included Class C Franchise *Limited mobile format *220V, 40 amp power requirement *Fully self-contained *Established product line *Fully automatic equipment Class D Franchise: In-Line Store. Class D Twin Carts. Class D Kiosk. Class D Stand Alone. Class E Franchise: *Class A cart package included *Operates without on-site utilities *High volume capabilities *Additional specialized training included *Cart transport trailer included *Additional optional equipment available. Class K Kiosk Franchise was developed to accommodate the ever evolving mobile food service industry. This program enables a Franchisee to be open year round during some of the most extreme weather. This fully enclosed, self-contained kiosk unit is still considered a mobile unit, but is adaptable to municipalities that are looking for more of a permanent structure and less mobile. It can be customized to fit many code directed specifications of various deemed health departments or local code enforcement agencies. The kiosk allows vendors to offer a broader menu, and can accommodate more storage and cooking space than the traditional class A, B and C franchises, which in turn allows access to locations where foot traffic is more prevalent.
Benefits of Franchising
The benefits of franchising with Steak n Shake can't be duplicated:
* Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
* Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
* Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
* Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
* Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
* Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.
Future innovations will include more milkshake innovation, burger news, and health conscious offerings.
All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.