Steaks To Go vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Steaks To Go vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Steaks To Go Franchise
The Counter Franchise
Investment $110,000 - $150,000$711,133 - $1,939,750
Franchise Fee $24,500$35,000
Royalty Fee $250/wk. or 3%6%
Advertising Fee -2%
Year Founded 19902003
Year Franchised 19952005
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements
 
Steaks To Go Franchise
The Counter Franchise
Experience --

Financing Options
 
Steaks To Go Franchise
The Counter Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/Yes
Start-up Costs No/No-/Yes
Equipment No/No-/Yes
Inventory No/No-/Yes
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Steaks To Go Franchise
The Counter Franchise
Training - On-The-Job Training: 964 hours Classroom Training: 164 hours
Support Grand opening, Internet, Field operations/evaluationsNewsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations

Number of employees needed to run franchised unit: 10

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

 Absentee Ownership Allowed

Expansion Plans
 
Steaks To Go Franchise
The Counter Franchise
US Expansion --
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Steaks To Go

NO LONGER FRANCHISING

Steaks To Go was established in 1990 by Daniel Okonta. The Murfreesboro, Tennessee-based organization fused the Steaks To Go Franchise Company Inc. in 1994 and started diversifying in 1995. The organization offers both single eatery units and region improvement assentions, which take into consideration a predetermined domain. Steaks To Go has areas in the United States and Canada.

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee