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Below is an in-depth analysis and side-by-side comparison of Hilton Hotels & Resorts vs Howard Johnson including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $30,581,105 - $128,987,095 | $336,552 - $9,898,595 |
Franchise Fee | $75,000 | $35,000 - $38,000 |
Royalty Fee | 5% | 4.5% |
Advertising Fee | 4% | 4% |
Year Founded | 1919 | 1925 |
Year Franchised | 1965 | 1954 |
Term Of Agreement | 10 years | 15-20 years |
Term Of Agreement | 10 years | 15-20 years |
Renewal Fee | Same as initial fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | Yes/No |
Equipment | No/Yes | Yes/No |
Inventory | No/Yes | Yes/No |
Receivables | No/Yes | Yes/No |
Payroll | No/Yes | Yes/No |
Training & Support |
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Training | On-The-Job Training Classroom Training | Regional workshops |
Support | Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Ad Templates National Media SEO Loyalty program/app | Co-op advertising, National media, Regional advertising |
Operations |
Number of employees needed to run franchised unit: 150 Absentee ownership of franchise is allowed. |
International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Hilton is part of the portfolio of brands at Hilton Worldwide,
which has hotels in more than 90 countries. Other Hilton Worldwide
brands include Waldorf Astoria Hotels & Resorts, Conrad Hotels &
Resorts, DoubleTree by Hilton, Embassy Suites by Hilton, Hampton by
Hilton, Hilton Garden Inn, Homewood Suites by Hilton, Home2 Suites by
Hilton, Curio - A Collection by Hilton, Canopy by Hilton and Hilton
Grand Vacations.