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Below is an in-depth analysis and side-by-side comparison of HobbyTown USA vs Air Traffic including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $199,500 - $374,000 | $166,200 |
Franchise Fee | $20,000 | $30,000 |
Royalty Fee | 3% | 5% |
Advertising Fee | 1%-3% | - |
Year Founded | 1969 | 1993 |
Year Franchised | 1986 | 2003 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $2K | $5K |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | On-The-Job Training: 40 hours Classroom Training: 40 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app | Co-op advertising |
Operations |
5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 - 10
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Join a successful franchise
The HobbyTown USA team has developed a business plan that has proven successful over the last twenty years. When you sign up as a HobbyTown USA franchise owner, we give you operational training from our expert staff, provide you with services that would not be cost-effective as an independent business owner and offer national brand recognition with the HobbyTown USA name.
"The hobby industry has seen many exciting changes over the last two decades and it continues to grow, but one thing remains constant, HobbyTown USA continues to offer our customers a wide variety of hobby products that provide hours of family entertainment for very little investment."
* Join the HobbyTown USA team and enjoy these benefits: The most recognized and trusted name in the hobby industry
* Financing assistance after the agreement is executed
* Site location and lease negotiation assistance
* Comprehensive store layout and design services
* On-site training and opening assistance
* Complete pre-opening and operations manuals
* Ongoing business support from the home office
* Point of purchase and inventory computer program and 24/7 technical support
* Customizable store website
* Marketing support
* Discount product purchase program and national buying power
* Annual franchise convention with educational seminars and trade show
Air Traffic Stores are an exciting new franchise concept that creates an interactive environment for customers to shop and play at the same time.Air Traffic created a unique niche in the billion-dollar toy and game industry. Popular brand names, product ties to the entertainment industry, and millions of marketing dollars create excitement about the product and ring the register at your store. At Air Traffic our #1 objective is to develop a team between our franchisee and our retail support staff. This team will work together to maximize the profitability of the store.