The Visual Image vs MotoPhoto Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Visual Image vs MotoPhoto including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Visual Image Franchise
MotoPhoto Franchise
Investment $37,300 - $37,500$225,000 - $250,000
Franchise Fee $23,500$35,000
Royalty Fee 06%
Advertising Fee --
Year Founded 19841981
Year Franchised 19941982
Term Of Agreement 3 years10 years
Term Of Agreement 3 years10 years
Renewal Fee $2K$1.75K


Business Experience Requirements
 
The Visual Image Franchise
MotoPhoto Franchise
Experience
  • General business experience
  • People skills; sales skills

  • General business experience
  • Marketing skills
  • Interpersonal skills
    		•

    Financing Options
     
    The Visual Image Franchise
    MotoPhoto Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/NoNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment Yes/NoYes/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support
     
    The Visual Image Franchise
    MotoPhoto Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperativesMeetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Co-op advertising, Ad slicks, Regional advertisingCo-op advertising, Ad slicks, National media, Regional advertising
    Operations Franchise can be run from home.

    20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 1 - 2

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6

    Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

    Expansion Plans
     
    The Visual Image Franchise
    MotoPhoto Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About The Visual Image

    Paul Holman founded Visual Image in 1984 after leaving his job as a photographer with a small portrait company. Intent on building a business that would give him the creative freedom he wanted, Paul joined forces with his brother, Donald, and formed the Visual Image Inc. franchise company in 1994. The private company has more than 17 locations throughout the United States and is based in Maryville, Tennessee.

    About MotoPhoto

    What started out as a simple Ohio camera shop in 1946 has turned into a nationwide network of franchised photo processing and portrait studios. Robert Adler's original store has evolved into a chain of stores that provide on-site processing, photo accessories and merchandise, and digital technology, including digital printing, writing images to CDs, providing customers with Internet uploads and maintaining imaging-hosting sites on the Web.
    Management of the franchisor, MotoPhoto Franchise Corporation, has over 75 years of experience in the imaging industry and in franchising. The system of franchised MotoPhoto ® stores has grown from 20 stores in 1982 to over 215 today. With experienced franchisor management to call upon and a group of entrepreneurial franchisees to work with, you’ll have plenty of resources to help you.
    • Is a recognized industry leader
    • Is the dominant franchise in a $15.6 Billion industry
    • Provides protected operating territories