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Updated RecentlyThe Visual Image vs Portrait Avenue Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Visual Image vs Portrait Avenue including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $37,300 - $37,500 | $125,000 - $150,000 |
| Franchise Fee | $23,500 | N/A |
| Royalty Fee | 0 | - |
| Advertising Fee | - | - |
| Year Founded | 1984 | 1981 |
| Year Franchised | 1994 | 2007 |
| Term Of Agreement | 3 years | - |
| Term Of Agreement | 3 years | - |
| Renewal Fee | $2K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
Franchise can be run from home. 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 2
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About The Visual Image
Paul Holman founded Visual Image in 1984 after leaving his job as a photographer with a small portrait company. Intent on building a business that would give him the creative freedom he wanted, Paul joined forces with his brother, Donald, and formed the Visual Image Inc. franchise company in 1994. The private company has more than 17 locations throughout the United States and is based in Maryville, Tennessee.
About Portrait Avenue
NO LONGER FRANCHISING
Portrait Avenue will fill a specialty in the representation business: It will be more upscale than J.C. Penney and Kmart picture studios yet less costly than most privately claimed representation shops. The normal cost for a bundle of photographs will be $120.
Every store will include two representation studios, a conference zone, a children den and photograph preparing gear. Individuals will have the capacity to have their representation taken and prints made in 60 minutes.
The organization is as yet tweaking the expenses, however Loyle said add up to cost - establishment charge, working capital and work out for the stores - is $135,000, which is a great deal not exactly the $250,000 to $350,000 it expenses to open a Moto Photo store.