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Below is an in-depth analysis and side-by-side comparison of The Visual Image vs PortraitEFX including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $37,300 - $37,500 | $22,477 - $43,606 |
Franchise Fee | $23,500 | $9,995 |
Royalty Fee | 0 | 0 |
Advertising Fee | - | - |
Year Founded | 1984 | 2006 |
Year Franchised | 1994 | 2006 |
Term Of Agreement | 3 years | 10 years |
Term Of Agreement | 3 years | 10 years |
Renewal Fee | $2K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | Yes/No |
Start-up Costs | No/No | No/Yes |
Equipment | Yes/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | * Available at headquarters: 1 week * At franchisee's location: upon request * Additional training available upon request On-The-Job Training: 26 hours Classroom Training: 27 hours Additional Training: Annual conference |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing |
Operations |
Franchise can be run from home. 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 2
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | * Franchise can be run from home * 0% of all franchisees own more than one unit * Number of employees needed to run franchised unit: 1 * Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | No | - |
Paul Holman founded Visual Image in 1984 after leaving his job as a photographer with a small portrait company. Intent on building a business that would give him the creative freedom he wanted, Paul joined forces with his brother, Donald, and formed the Visual Image Inc. franchise company in 1994. The private company has more than 17 locations throughout the United States and is based in Maryville, Tennessee.
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