A & W Restaurants vs Wayback Burgers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of A & W Restaurants vs Wayback Burgers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$269,000 - $1,213,000 | $209,000,524,500 |
Franchise Fee |
$15,000 - $30,000 | $35,000 |
Royalty Fee |
5% | 5% |
Advertising Fee |
5% | 2% |
Year Founded |
1919 | 1991 |
Year Franchised |
1925 | 2006 |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
No/No | -/Yes |
Equipment |
No/No | -/Yes |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
Before your restaurant opens, we provide six weeks of intensive in-store training for you and, in some instances, your key management people. The training takes place at an established A&W restaurant, usually in the same province where the restaurant will be located. From being shown the secrets of battering and breading A&W's handmade onion rings, to learning detailed information about how to create an efficient operation and positive work environment, you'll gain the knowledge and the confidence to achieve success in your own restaurant. | Up to two people are included in the training process as part of the initial franchise fee. Additional staff may attend for a fee.
On-The-Job Training: 80 hours
Classroom Training: 40 hours
|
Support |
The moment you become an A&W franchisee, you can expect complete and unrivaled support for your business and the A&W brand, all with the sole purpose of helping you to succeed.
Operational support
As your A&W restaurant settles into its regular routine, A&W business managers provide ongoing guidance with operational aspects of your business such as staffing, cost management and local marketing. Our business managers are an extraordinarily experienced team of senior managers whose job is to help you succeed. You'll also be invited to attend regular regional meetings and national conventions, where you'll gain new knowledge and share ideas with senior management and other A&W franchisees. In no time, you'll become a part of our energetic, results-oriented A&W team.
Internal communication
With over 50 years of experience as a franchise company in Canada, we have learned that communication is a crucial element of any successful franchise organization. The A&W Xchange, a private intranet site developed exclusively for the use of A&W operators and Head Office personnel, provides an outstanding vehicle for daily, real-time communication within the A&W family. You will also have access to a toll-free line for use in contacting Head Office.
Internal standards boards and councils
Decisions about ongoing operating standards and menu content are conducted through our Standards Board, an executive body comprised of franchisees elected in their region and a number of senior corporate managers. In a similar way, decisions about advertising expenditures and national promotional programs are made by a group of elected franchisees and corporate personnel who serve on our National Advertising Advisory Council. These two bodies give strong evidence of how, by working together, we develop marketing and operational programs that will help grow your business. | Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing |
Local store marketing is not just a catchphrase around the A&W family, but a way of life. Each restaurant is unique, and will have a marketing plan tailored to fit it. We understand that there is no one-size-fits-all approach.
The A&W Marketing Team and each restaurant's Franchise Growth Leader work one-on-one with Franchise Partners to help develop a marketing strategy, budget, and implementation tactics. | - |
Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | Yes |
Company Overviews
About A & W Restaurants
In 1919, our founder Roy Allen set up a roadside drink stand in Lodi, California to introduce a new beverage called "root beer" at a parade honoring returning World War I veterans. With his creation an instant success, Allen and partner Frank Wright named the beverage we know today as A&W Root Beer. Allen and Wright started franchising roadside stands, making A&W Restaurants the oldest franchise restaurant chain in the country.
We are proud to stick to our roots and honor the past, while still growing with the changing times. We are committed to making it right, every time. Laughter, simple pleasures, and celebrations are all vital to A&W.
Ask around, everyone has an A&W memory: first dates, baby mugs of Root Beer, high school sweethearts, and that perfect burger.
We're more than just a place for a frosty mug of Root Beer and a great meal.
We're A&W Restaurants, and we're inviting you to be part of something bigger than just owning a business. We're inviting you to be part of the A&W family. Create your very own A&W memories for yourself and your community.
Consider this a unique opportunity to join a 96-year-old iconic American brand being run with the entrepreneurial spirit of a startup company. Since December 2011, when A&W was purchased by a partnership of domestic and international franchisees, A&W set its sight on becoming a world class franchise organization.
Over the last 3 years, we've invested our resources in defining a competitive brand strategy that impacts all consumer touch points and has us well-positioned to capitalize on our heritage while remaining relevant to today's consumer.
From new menu launches like our delicious Hand-Breaded Chicken Tenders and right-sized Mini Polar Swirls to our flexible localized marketing strategies, we are committed to innovation that will bring us another successful 101 years.
The total investment necessary to begin operation, not including rent or
land costs, is $886,000 to $1,397,000 for a Freestanding Restaurant;
416,000 to $977,000 for a Inline Restaurant; and $276,000 to $680,500
for a Captive Restaurant. This includes $15,000 to $30,000 plus an
additional $35,000 if you agree to develop 3 restaurants or $50,000 if
you agree to develop 5 restaurants that must be paid to the franchisor
or its affiliates.
#7 in Canada's Top franchises.
In Franchise Business Reviews Top 200.
#290 in Franchise 500 for 2020.
About Wayback Burgers
Though only in a few states as yet, Wayback Burgers' potential has been demonstrated by our loyal following. From our first humble shop in Newark, DE, opened in 1991 as Jake's Hamburgers and still a state favorite, we've now begun franchising aggressively. Having only recently grown to 54 contracted locations (21 currently operating) throughout the East Coast and beyond, we're moving fast. With new stores available nationwide [we may need to file a prospectus in your state prior to executing an agreement], here's the opportunity to set your course for success.
At Wayback Burgers, our juicy, fresh-off-the-griddle burgers are cooked to order and never frozen. Our signature house-made potato chips go perfectly with our thick, rich milkshakes. The warm, welcoming decor makes the short wait for a hot burger that much easier, or customers can pick up orders placed by phone, fax or Web. Monthly burger and shake specials keep things lively for our many repeat customers. Additional menu items include hot dogs, a variety of sandwiches, chicken fingers, and fresh salads.
Many Americans crave better taste and atmosphere than fast food chains offer, but they want value, too. That's why the number of US fast casual burger units (including Wayback Burgers) nearly doubled from 2004-2008, and their revenues grew even more. The 17 largest fast casual burger chains grew sales by 11% in 2008, at the height of a recession! A Wayback Burgers franchise offers a way to capitalize on this demand with a proven system for success.
Simple, classic fare from Wayback Burgers lets you capitalize on options like drive-through, delivery, catering and fundraisers. We also participate in VetFran to support our American armed services veterans. Open the restaurant you always dreamed of, or take advantage of our discount on multi-unit purchases.
Whether you're looking to open several units, a few, or even just one, we'd love to talk to you. We offer multi-unit discounts and we're Area Developer friendly, too. Plus, our affordable investment level also makes Wayback Burgers the perfect opportunity for those wanting to open just one store.
The total investment necessary to begin operation of a traditional
Wayback Burgers restaurant franchise is approximately from $209,000 to
$524,500 for a single unit. This includes $40,000 that must be paid to
the franchisor or their affiliates.
The total investment to begin
operation of a Wayback Burgers area development franchise to develop a
minimum of three traditional franchised units is from $597,000 to
$1,543,500. This includes $90,000 that must be paid to the franchisor or
their affiliates.
The total investment to begin operation of a Wayback
Burgers restaurant franchise at a Walmart location is approximately
$218,500 to $529,500 for a single unit. This includes $22,000 to
$162,000 in security deposits and premises improvement charges that you
will also pay the franchisor or their affiliates.
Veteran Incentives $5,000 off franchise fee